made

Projects

Projects and references from live marketing, gamification and experience containers.

Round LED gaming table with «200 Jahre» lettering in front of an indoor-sports photo wall and Mobiliar anniversary logo, with a high-score screen to the left

Die Mobiliar

Mobiliar anniversary game

For Mobiliar's 200th anniversary, we developed an interactive sponsorship activation: a round LED gaming table with its own game.
Team in black T-shirts cheering in front of the yellow Safety Castle with battlements, a knight crest and the Safe at Work logo, the flag above

SAFE AT WORK (IVA)

Safety Castle for workplace safety

Six challenges, one goal: make workplace safety something apprentices experience and remember, beyond a page in a leaflet.
Black scoop container with a colourful logo, eye emojis and an orange cube on the roof, three promoters on the stage and deckchairs alongside

scoop (Coop)

scoop Fish and Win

scoop, Coop's youth platform, meets Gen Z at festivals. Together with jim & jim, we developed a loot-box fishing concept for the brand.
Orange Win for Life stand with a glitter counter, screen, «20 Jahre jeden Monat gewinnen» backdrop and orange carpet in a shopping centre

Swisslos

Win for Life Roadshow 2026

Win for Life goes on tour with a roadshow presence in a distinctive orange glitter look.
Oversized turquoise shopping-bag set with spring flowers and illuminated frames around three reel windows; a woman pulls the lever beside a «WIN WIN WIN» counter

Flughafen Zürich

Hello Spring promotion at Zürich Airport

A giant shopping bag in the terminal, a coin and three reels: an invitation for passengers to head upstairs.
White container with its long side open, turquoise PureGym interior, ski ergometer, leaderboard, plyometric boxes and a white logo sculpture

PureGym

PureGym Container

The PureGym Container: mobile brand activation for fitness and movement.
Miele stand in a wooden chalet style with a framed screen, sheepskin-covered armchair, floor lamp and oven column

Miele

Miele activation for DAS Zelt

For Miele at «Betty Bossis Koch- und Dinner-SPEKTAKEL» in DAS Zelt, we turned an oven into a digital Glücksrad and created a chalet-style setting.
Two walls with «Merry Christmas» lettering and a mandala colouring design beside a decorated airport Christmas tree, with a child colouring

Flughafen Zürich

Mandala activation at Zürich Airport

An analogue Christmas mandala activity at Zürich Airport, giving travellers and the people accompanying them a moment to pause during the busy festive season.
Christmas fairy with gold mirrored wings beside a red buzzer pedestal, blue «Buzzern und gewinnen!» screens and Christmas trees in Airport Shopping

Flughafen Zürich

Christmas fairy at Zürich Airport

A Christmas gamification activation at Zürich Airport using our «Receipt to Play» concept.
Three life-size cardboard cutouts of the Zivadiliring podcast hosts in front of a Blick logo wall on a red Blick carpet

Ringier

Blick at Zivadiliring in Hallenstadion

A prominent Blick brand presence at the 2025 podcast event in Zürich's Hallenstadion.
Completed flower ring with planted hemp-mat edging, a wooden deck and green rocking chair in a park outside clinic buildings

Lifegarden

Lifegarden flower ring

As a pro bono contribution, we built the flower ring for Lifegarden, an outdoor resilience-training trail in Zürich.
Red HSBC container with an illuminated sign, screen and two pedal trainers, flanked by HSBC Private Bank flags

HSBC

Gamification for HSBC at SailGP

HSBC's Distance Challenge gets visitors involved at SailGP Genf 2025.
Blick wooden shelter with a rodeo arena beside Schweizer Illustrierte's glass container, against the mountains in Mollis

Ringier

Ringier at ESAF 2025

Blick and SI bring bull riding to ESAF 2025.
Pallet bench under a pergola with two wooden Heineken signs, a green logo and red star, with festival tents behind

Heineken

Heineken at OAF 2024/2025

Relaxing, singing and dancing with Heineken at Openair Frauenfeld.
Concrete-look container with graffiti and «Lift» lettering, two visitors at the open door, with the festival site at dusk

Jägermeister

Jägermeister at Frauenfeld 2025

A lift activation at Openair Frauenfeld 2025.
Green Heineken container with white shutters and an illuminated sign beside Restaurant Waisenhaus in Thun

Heineken

Heineken containers at Women's EURO

Heineken accompanied Women's EURO 2025 with prominent containers in fan zones across Switzerland.
Dark Zeekr container with a glass front, white illuminated sign and end-wall logo in front of stone facades in Laax, with patches of snow

Zeekr

Zeekr container for an outdoor presence

A carefully designed container provides a weatherproof setting for a Zeekr car in the Graubünden mountains.
Side view of the Birra Moretti counter with a copper frame, beer-bottle lamp, wooden pasta crate and Tuscan wall image

Birra Moretti

DJ desk for Birra Moretti

A DJ desk bringing Birra Moretti's enjoyment of life to the music.
Heineken promotional area in Migros with artificial turf, a stadium photo backdrop, counters and staff in green T-shirts

Heineken

WEURO trophy for Heineken at Glatt

Heineken's shopping-centre promotion brought Women's EURO excitement, a ticket competition and the original WEURO trophy.
Coffee B stand at Eurovision with a Glücksrad counter, buzzer, planted screen frame and a container with string lights

CoffeeB

Coffee B at Eurovision

The digital Glücksrad became an interactive part of Coffee B's presence at Eurovision 2025.
Blick roller disco under a white tent roof with branded barriers, a disco ball and a container outside Messe Basel

Ringier

SI and Blick at Eurovision

Extravagant outfits, a photo spot and roller-disco action at Eurovision for Blick and Schweizer Illustrierte.
SI stand with white sofas, celebrity cutouts, a screen and magazine rack, with visitors walking past

Ringier

SI gamification at BEA 2025

Schweizer Illustrierte takes centre stage at its BEA 2025 stand.
Red magazine-shelf area of the BILANZ stand with a screen, standing table and magazines on a red carpet

BILANZ

BILANZ at Finanz 2025

Clear lines and colours for BILANZ at the Finanz 2025 fair in Zürich.
Mobiliar's gamified photo activation with visitors at the stand

Die Mobiliar

Activation for Mobiliar

For its sponsorship presence at the Energy Events, Mobiliar relies on gamification.
Four made team members seen from behind in front of the Velo mirror cube, reflecting snow-covered mountains

VELO

Velo mirror cube at festivals

Velo's festival presence centres on a giant mirrored cube with an immersive interior.
Photo exhibition on a green carpet in Zürich main station, with white display walls, cardboard sheep and an Irish pub

Tourism Ireland

Ireland Weeks at Zürich main station

A taste of Irish joie de vivre at Zürich main station ahead of St Patrick's Day.
Birra Moretti corner in a warehouse with a mosaic arch, sea image, ceramic tables, wooden crates and small orange trees

Birra Moretti

POS corner for Moretti Sale di Mare

A fresh POS corner for Sale di Mare, the new beer from Birra Moretti.
Stand with a «Lerne, was Freude macht!» counter, a photo wall showing three people on stairs, shelves and plants

BHG

BHG trade-fair stands

Modular BHG stands introducing prospective apprentices to the range of careers in hotels and hospitality.
Promoter with a red hat over his eyes and an Oatly sandwich board in the station hall, beside a coffee Piaggio and Oatly cartons

Oatly

Oatly autumn activation at Zürich main station

Oatly drew attention to its campaign by giving away coffee with oat drink.
Entrance-hall stand with a red Blick banner, Glücksrad screen, red buzzer and display cases containing trainers

Ringier

Blick rebranding gamification

An employee activation for the Blick rebrand at three Ringier locations.
Red exhibition walls with landscape photos and an XXL «Faszination Deutschland» banner in the hall of Zürich main station

Deutsche Zentrale für Tourismus

DZT: long-bench activation at Zürich main station

With «Stay a little bit longer», Deutsche Zentrale für Tourismus invited visitors to the longest bench in Zürich main station.
White Promocube with a pink 31DAYS cube on the roof and an open front on a paved square in Winterthur

Stadt Winterthur (31DAYS)

31DAYS at Climate Day

A meeting place for 31DAYS, an initiative encouraging people to leave their cars at home.
Cooling tower at Leibstadt nuclear power plant above the open Innovation container, with visitors and a wooden fence

Kernkraftwerk Leibstadt

KKL anniversary experience

An informative visitor experience for the 40th anniversary of Leibstadt nuclear power plant.
Sprite bus stop with an XXL can and ice cubes on the roof, on a paved square under plane trees, with a man on the phone beneath it

Sprite

Sprite Zero Refresh bus stop

Sprite's gamified bus stop helped people cool down at festivals and in city centres.
Red container facade with the Coke Studio logo, a Coca-Cola truss ring and Creator's Paradise lettering

Coca-Cola

Coke Studio at festivals

The Coke Studio festival concept with content-creation rooms and LED lighting.
Orange Snack Attack wall with four oversized mouths, players in team bibs and a promoter on the platform

Zweifel

Zweifel Chips at festivals

Snack Attack is a highly visible festival activation combining analogue gamification with fun.
Photo station with polar-bear and walrus scenery, an «Alles. Und Fernweh.» sign and a screen at Zürich Airport

Flughafen Zürich

AI photos at Zürich Airport

An interactive photo trail with AI-generated images.
Red Piaggio Ape «SBB Rollbar» with an «Oatly Drinkers Now Welcome!» sign in the hall of Zürich main station

Oatly

Oatly meets SBB at Zürich main station

Oatly celebrated the arrival of its oat drink in SBB's coffees with a stand at Zürich main station.
Pallet bar in front of a cube labelled «Jobs mit Zukunft» and «Jetzt schnuppern!» in the exhibition hall

suissetec

Suissetec at OLMA

For its OLMA presence, Suissetec wanted activities and connecting elements to guide visitors through the world of building-services trades.
Fanta Haunted Mansion facade with cobwebs, a skeleton and pumpkins in Zürich main station, still being assembled

Fanta

Fanta Halloween Mansion at Zürich main station

At Halloween, Fanta brought a haunted experience to stations in Zürich and Genf. Brave visitors were rewarded with Fanta giveaways and a good time.
Oversized dark-red car in the hall of Zürich main station, beneath an AXA screen reading «Foto mit dem XXL-Auto»

AXA

AXA campaign at Zürich main station

For the start of the 2023 school year, AXA Insurance and Publicis Zürich launched a prevention campaign centred on an activation at Zürich main station.
Eichhof Craft Bar made from pallet wood, with a roof terrace, pergola and potted trees on the shore of Vierwaldstättersee

Eichhof

Eichhof pergolas at Luzern Live

Eichhof made its debut at Luzern Live in summer 2023, welcoming visitors with a local approach at two locations.
Red pergola with «Stay a little bit longer» lettering and wooden swings in front of the white DZT tent with a Glücksrad

Deutsche Zentrale für Tourismus

DZT at Züri Fäscht

Deutsche Zentrale für Tourismus presented its #feelgood campaign for sustainable travel to Germany at Züri Fäscht 2023.
Festival visitors playing table football under red Blick parasols, with a table-tennis table and tents behind them in the evening light

Ringier

Blick Cube at OAF

At OAF, Blick showed its sporting side with table tennis and a trick-shot competition, while red-carpet mirror walls reflected its people coverage.
Heineken promotional stand in Migros with beer crates, a red counter, digital Glücksrad screen, red buzzer and «150 Jahre» banner

Heineken

Glücksrad for Heineken

Heineken Switzerland brought small and large prizes to several events this season with our digital Glücksrad.
Swisslos stand with a zigzag carpet, orange striped counter and two screen-based game stations in a shopping centre

Swisslos

Swisslos shopping-centre roadshow

A roadshow introducing visitors at 18 locations to the wide Swisslos ticket range through play.
White Promocube with glass walls, cloud-patterned cubes and oversized product bottles outside Stadelhofen station

Estée Lauder

M.A.C. Hyper Real

For its new product launch, M.A.C. wanted a light, airy and immersive live activation at a prominent location in Zürich.
View from above of the Coke Studio Village: Carpool Karaoke Jeep beneath a truss roof, red container with Studio Shop and a drum kit

Coca-Cola

Coke Studio

Coca-Cola toured Swiss music festivals with the Coke Studio concept in 2022 and 2023, including Carpool Karaoke and a silent disco.
Turquoise Heineken Silver misting arch with a red star, with festival visitors underneath in the spray at Street Parade

Heineken

Heineken Refresh

Heineken Silver's misting arch cooled visitors at Street Parade 2022 in Zürich and Openair Gampel in Valais.
White-painted wooden Heineken Beach Bar with a swing seat, rattan lamps and shelves, beside turquoise ring swings

Heineken

Heineken Silver

Heineken Silver toured festivals in summer 2022 with an Instagram-ready private jet and swings beside a Caribbean-style beach bar.
Blue sprint track with starting blocks, Visana Sprint barriers and spectators in front of a marquee and buildings in Winterthur

Visana

Visana Sprint Roadshow

Visana's youth sprint races take place at 27 locations across Switzerland each year. The Visana Piazza added an experience beyond the competition.
Yellow Birra Moretti building facade with green shutters, a mural, string lights and guests at the bar

Birra Moretti

Piazza Moretti

At Zürich's Street Food Festival, Birra Moretti welcomed visitors to a recreated Italian piazza with a striking facade.
Runners waiting outside the blue-and-white adidas Promocube with glass walls and an adidas cube on the roof

adidas

adidas Zürich Marathon

A photo keepsake and a little encouragement for runners at the Zürich Marathon finish line.
Wooden crates with potatoes, buzzers and variety labels in the snow, in front of the orange Zweifel tent and scoreboard

Zweifel

Zweifel in the sponsorship village

Zweifel's winter activation put potatoes at the centre of an interactive game that got players working up a sweat.
Red DZT stand with a photo wall, wooden barrels and visitors beneath the balcony of «Chuchi am See»

Deutsche Zentrale für Tourismus

DZT at Allianz Cinema

An ideas generator and a bicycle slot machine introduce visitors to German holiday destinations.
Dark-blue textilberufe.ch stand with career information boards, an experiment counter, an astronaut figure and a red planet on the roof

textilberufe.ch

Trade-fair stand for textilberufe.ch

Developed with jim & jim, the textilberufe.ch stand gives young people an interactive introduction to textile careers.
Three musicians on a stage in the snow with a red Coca-Cola illuminated sign, Christmas trees and a vintage drinks machine

Coca-Cola

Coca-Cola Christmas concert

Shortly before Christmas, two unplugged concerts by Loco Escrito, Baschi and friends brought wide eyes and moving moments for children.
Group in ugly Christmas sweaters posing in a studio, with a video-call screen and a camera operator behind them

Samsung

Remote Christmas party for Samsung

Our take on a remote Christmas party for 450 Samsung employees at home in Austria and Switzerland.
Blévita stand in a shopping centre with a fenced miniature landscape of colourful fields, a river and a screen

Blévita

Tractor Challenge for Blévita

A tractor race to collect Blévita ingredients.
Entrance to C&A on Zürich's Bahnhofstrasse with a green carpet, balloons and a member of the promotional team

C&A

Digital Glücksrad for a C&A store opening

A chance to win during C&A's opening days in Zürich.
Red #Wanderlust Germany cube, red bicycle, giant postcard and signpost in the hall of Zürich main station

Deutsche Zentrale für Tourismus

DZT #Wanderlust on tour

A postcard roadshow for German tourism at Swiss railway stations.
Hand holding a smartphone displaying Summer Gamble on game.youngcircle.ch, with a street in the background

Orell Füssli

Orell Füssli: Summer Gamble

An online activation for teenage readers.
CAD visualisation of the 40-foot container with Black Star Sailing branding, showing the mast and shelves inside

Black Star Sailing

Black Star Sailing Container

Converting and fitting out a shipping container as a transport unit and workshop for a catamaran.
White cup on a rail in front of a screen showing capsules and the Honduras, Colombia and Mexico varieties

Nescafé Dolce Gusto

Catch the capsule game

A capsule-catching game introduces customers to the new organic coffees from Nescafé Dolce Gusto.
Screen column with a digital Glücksrad and «Blick 60 Jahre» in Ringier's reception hall, beside a badge-reader column

Ringier

Lucky Wheel incentive

A digital Glücksrad activated by access badges gives employees a chance to win.
Wooden wall with «Win Hot Chips» lettering, a circular temperature display and a red buzzer, with children queuing

Zweifel

Hot Chips Machine

A press of the buzzer gives chips fans a chance to hit the perfect cooking temperature.
White counter with cardboard «KV-Lehre» letters, tablets and framed photos in front of Raiffeisen «Du passt uns!» posters

Raiffeisen

Aargauische Berufsschau

A stand concept with a personality quiz for an honest look at career choices.
Screen showing a green-and-blue digital Glücksrad and the text «Neu an der Uraniastrasse 10» at Dosenbach

Dosenbach

Digital Glücksrad

A custom digital Glücksrad for a shop opening on Bahnhofstrasse.
Promotional staff in Sprite shirts outside the container, players at hoops behind mesh panels and a «#Stayfresh» banner

Sprite

Sprite Basketball Challenge

A multiplayer basketball challenge in a converted container.
Upside-down red Coca-Cola machine with cobwebs, branches and skeleton hands outside Zürich main station

Coca-Cola

Coca-Cola Vending Machine

A spooky activation for the Netflix launch of a new season of «Stranger Things».
Green Sprite container with four shower cubicles and basketball hoops, a «#Stayfresh Zone» banner and people in front

Sprite

Sprite Shower Challenge

Score a basket and give your friend 24 seconds under a warm shower.
Screenshot of a red-lit cube at night beside a bar terrace, with city lights in the background

Campari

Campari Mysterious Red Cube

A mysterious red cube brought the Campari Red Diaries campaign film to life.
Wooden bar with beer4you lettering, a beer tap and a screen in front of stacked beer barrels

Feldschlösschen (beer4you)

justdrink.ch game

A custom game and bar for a delivery service on Swiss Beer Day.
Orange Fanta water slide on a lakeshore, with a person flying out of the tube towards the air cushion

Fanta

Fanta Thunderstorm

The fastest wind-powered water slide.
Stone-oven bread stand with tiled walls, shelves, blackboards and an oven in the hall of Zürich main station

Migros

Migros stone-oven bread

A traditional-style stone-oven bakery on tour.
Two people in orange overalls and helmets slipping on the wet ramp marked «Chips Heaven»

Zweifel

Zweifel «Chips Heaven»

A slippery climbing challenge that entertained players and festival crowds alike.
Blue iMpuls stations with screens in a shopping centre, with visitors and promotional staff in front

Migros

iMpuls Roadshow

A Migros shopping-centre promotion to get Switzerland moving.
White Sprite container with an illuminated «Sprite Tattoo Pop-Up Store» sign, pallet furniture and a green barrel on sand

Sprite

Sprite Tattoo Container

Building and running a mobile pop-up tattoo studio.