Coca-Cola
Coke Studio
- Client
- Coca-Cola
- Year
- 2022
- Format
- Festival tour with experience containers and Carpool Karaoke
At a glance
- Coke Studio tour at Swiss music festivals in 2022 and 2023, developed with jim & jim agency
- Red container setup with a Coke bar, terrace overlooking the stage, silent disco and Carpool Karaoke
- Carpool Karaoke Jeep with in-house software for song selection, lyrics display and RFID activation
- Live editing from three camera angles, with the clip sent directly to a smartphone or social media
- LED lighting makes the containers stand out at night
The Coke Studio concept developed with next-generation agency jim & jim was well received at Swiss music festivals. The Carpool Karaoke car was a particular draw. Our in-house software made it ready for karaoke and social media, bringing festival visitors plenty of fun and a few wrong notes.
The red container setup stood out by day and lit up with an array of LEDs after dark. It consisted of three elements: a Coke bar, a terrace with an unrestricted view of the stage, including a silent disco, and the Carpool Karaoke activation.
Delivery
- Brainstorming and idea development with jim & jim
- Planning and visualisation
- Material selection
- Prototypes and final construction
- Carpool Karaoke and neon-tube programming
- Set design
- Lighting and neon-system planning and installation
- Branding
- Logistics, set-up and take-down
Activation: Carpool Karaoke
The Carpool Karaoke activation delivered by made was popular with the target audience. Developed in-house, it brought together our expertise in game development, programming, electronics and audience participation.
Delivery
- Game development, including the flow and story, song selection, sound quality, lyrics screen and RFID activation
- Live editing from three camera angles, allowing a clip edited in real time to be uploaded to social media or a smartphone
- Installation of all electronics
- Positioning, set-up and take-down of the Jeep at festivals
Credits
- Client
- Coca-Cola
- Year
- 2022
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Rachel Manetsch
Co-owner, innovation and concept development
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