made

Estée Lauder

M.A.C. Hyper Real

For its new product launch, M.A.C. wanted a light, airy and immersive live activation at a prominent location in Zürich.

Read the story
White Promocube with glass walls, cloud-patterned cubes and oversized product bottles outside Stadelhofen station
Client
Estée Lauder
Year
2023
Format
Pop-up shop in a Promocube at a railway station
Location
Stadelhofen station, Zürich
Services
POS-Marketing, Experience containers

At a glance

  • Walk-in counter with expert advice and a small shop for the M.A.C. Hyper Real launch
  • Promocube as a weatherproof walk-in pop-up shop at Stadelhofen station in Zürich
  • Detailed CAD visualisations, full interior fit-out, lighting, technical systems, branding and logistics

Video (Vimeo)

Weisser Promocube mit Glaswänden, Wolkenmotiv-Würfeln und überdimensionalen Produktflaschen vor dem Bahnhof Stadelhofen

A walk-in counter with professional advice and a small shop was a natural fit for a Promocube. The mobile elements became a weatherproof, multifunctional pop-up shop at Stadelhofen station in Zürich.

Detailed visualisations allowed every aspect of the Promocube to reflect the brand identity and product range while meeting practical requirements. The result was an immersive setting that invited customers to step inside and explore Hyper Real.

CAD-Visualisierung des Promocubes von aussen mit Wolken-Branding, Schminkplätzen und Hyper-Real-Würfeln

CAD-Visualisierung des Promocubes von schräg oben mit Videowand, Schminkspiegeln, Theke und Produktdisplays

Delivery

  • Planning and CAD visualisation
  • Material selection
  • Full interior fit-out
  • Lighting and technical-system planning and installation
  • Event lighting
  • Branding
  • Logistics, set-up and take-down

«Delivering our M.A.C. Hyper Real pop-up was straightforward and easy from A to Z. made Marketing was a reliable partner who understood our vision from the start.»

Alexandra Rölli Consumer Marketing Coordinator M.A.C. I SMASHBOX, THE ESTÉE LAUDER COMPANIES

Credits

Client
Estée Lauder
Services
POS-Marketing, Experience containers
Location
Stadelhofen station, Zürich
Year
2023

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch

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