Ringier
SI and Blick at Eurovision
- Client
- Ringier
- Year
- 2025
- Format
- Sponsorship activation with a roller disco and photo cube
- Location
- Eurovision 2025, Basel
At a glance
- Joint Blick and Schweizer Illustrierte presence at Eurovision 2025 in Basel, with a branded container, tent and photo cube
- 80 m² roller disco with music and lighting effects, with skate hire at the container beside the counter
- 3 × 3 × 3-metre SI photo cube with a red interior, email photo delivery and a built-in printer
- Corner staged as a performers' dressing room, with outfits for unusual photos
At Eurovision, Blick and Schweizer Illustrierte aimed to increase visibility, strengthen their connection with audiences and encourage interaction.
Blick roller disco
Most of the stand area was occupied by the 80 m² roller disco. Music and lighting effects created a lively dance-floor atmosphere and encouraged people to join in. Visitors could borrow skates directly at the container beside the counter. Both the container and tent reflected Blick’s corporate design.
Schweizer Illustrierte photo cube
The SI Cube occupied a smaller area: a distinctive cube-shaped container measuring 3 × 3 × 3 metres. Its red interior and atmospheric furnishings invited visitors to stay. They could email their photos directly from the cube or print them using the built-in printer. A corner staged as a performers’ dressing room, complete with outfits, offered the chance to take more adventurous photos.
Visualisation
Behind the scenes
Delivery
- Concept development
- Project management and coordination
- Visualisation and mood board
- Logistics
Credits
- Client
- Ringier
- Location
- Eurovision 2025, Basel
- Year
- 2025
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Rachel Manetsch
Co-owner, innovation and concept development
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