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Oatly 2024

Oatly meets SBB at Zürich main station

Oatly celebrated the arrival of its oat drink in SBB's coffees with a stand at Zürich main station.

Client: Oatly
Year: 2024
Format: Promotion at Zürich main station
Location: Zürich main station
Services: Gamification, POS-Marketing

At a glance

One-day presence at Zürich main station to launch Oatly oat drink in coffees served on SBB routes
Gamification featuring the Oatly train, delivered on site by made for Oatly's team in Berlin

A one-day activation at Zürich main station marked the introduction of Oatly oat drink as an option in coffees served on SBB routes.

Full text to follow.

«Working with made was completely straightforward and extremely satisfying. Everything ran smoothly, even though we were operating from Berlin and made handled everything on site. This was also our first project together. The integrated gamification element with the Oatly train gave the project that extra touch. Thank you for working with us. We would gladly do it again!»

Julia Böhm Trade Marketing Manager DACH+PL, Oatly

Credits

Client: Oatly
Services: Gamification, POS-Marketing
Location: Zürich main station
Year: 2024

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch