made

Swisslos

Swisslos shopping-centre roadshow

A roadshow introducing visitors at 18 locations to the wide Swisslos ticket range through play.

Read the story
Swisslos stand with a zigzag carpet, orange striped counter and two screen-based game stations in a shopping centre
Client
Swisslos
Year
2023
Format
Roadshow in 18 shopping centres with a game activation
Services
Gamification, Roadshows

At a glance

  • Flexible Swisslos stand adapted to 18 shopping-centre locations
  • Programmed game activation suggesting the right ticket for each visitor
  • Mobile sales point and scratch-card tables, with carefully positioned elements guiding visitors
  • Swisslos colours throughout; CAD visualisation, construction, logistics and maintenance by made

Video (Vimeo)

Aufbau des Swisslos-Stands: verpackte Elemente mit grauer Plane, Rubbel-los-Schild und bunte Acrylstäbe im Einkaufszentrum Schild «Rubbel los!» vor roten, orangen und gelben Acrylstäben, dahinter gestreifter Swisslos-Counter Besuchende an den beiden Game-Stationen «Welches Los passt zu Dir?» in einer Halle mit Holzdach Game-Station mit Bildschirm «Du hast gewonnen!», blauem und rotem Buzzer, Frau zieht Bon aus dem Drucker

At the centre of this project was a flexible stand structure that could be adapted to 18 different locations. We also developed and programmed a game activation to help visitors quickly and easily find the right ticket in the Swisslos range.

A mobile sales point allowed visitors to buy tickets directly, while dedicated tables for scratching tickets completed the interactive experience.

Visitor flow was another key consideration. Carefully positioned elements created a natural route, directing attention and supporting interaction with the stand team.

The stand had a fresh appearance in Swisslos’s colours.

Delivery

  • Brainstorming and concept development
  • CAD visualisation
  • Game activation programming
  • Planning and construction
  • Logistics and maintenance

«Working with the creative, upbeat people in the made crew is outstanding. Their ability to deliver innovative ideas so well exceeded our expectations. Professional, committed and inspiring: we recommend them without reservation and look forward to future projects.»

Daniela Zwick Product Management, Swisslos

Credits

Client
Swisslos
Services
Gamification, Roadshows
Year
2023

Hand this page to an assistant

Open in Claude Open in ChatGPT Copy for agent

Planning something similar?

We are happy to think along, from the idea to the build.

Talk about your project
Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch

Related projects

All projects
Round LED gaming table with «200 Jahre» lettering in front of an indoor-sports photo wall and Mobiliar anniversary logo, with a high-score screen to the left

Die Mobiliar

Mobiliar anniversary game

For Mobiliar's 200th anniversary, we developed an interactive sponsorship activation: a round LED gaming table with its own game.
Team in black T-shirts cheering in front of the yellow Safety Castle with battlements, a knight crest and the Safe at Work logo, the flag above

SAFE AT WORK (IVA)

Safety Castle for workplace safety

Six challenges, one goal: make workplace safety something apprentices experience and remember, beyond a page in a leaflet.
Black scoop container with a colourful logo, eye emojis and an orange cube on the roof, three promoters on the stage and deckchairs alongside

scoop (Coop)

scoop Fish and Win

scoop, Coop's youth platform, meets Gen Z at festivals. Together with jim & jim, we developed a loot-box fishing concept for the brand.