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Ringier 2019

Lucky Wheel incentive

A digital Glücksrad activated by access badges gives employees a chance to win.

Client: Ringier
Year: 2019
Format: Digital Glücksrad as an employee incentive
Location: Ringier, Zürich Seefeld
Services: Gamification, POS-Marketing

At a glance

Digital Glücksrad for Ringier employees at the Zürich Seefeld headquarters to mark Blick's 60th anniversary
Employee badges allow one spin per person per day, with winning vouchers printed on a receipt printer
Three days in the reception hall, with prizes ranging from kiosk vouchers to concert tickets

During Blick’s 60th-anniversary week, Ringier employees at the headquarters in Zürich Seefeld received a special surprise. Each employee could spin the digital Glücksrad once a day and, with a little luck, win a prize.

Bildschirmstele mit digitalem Glücksrad und «Blick 60 Jahre» in der Empfangshalle von Ringier, daneben Badge-Säule The digital Glücksrad stood in Ringier’s reception hall for 3 days.

Prizes ranged from small vouchers for treats at the kiosk and free lunches in the canteen to concert tickets and beauty vouchers.

To allow each employee only one spin per day, made Marketing reprogrammed its digital Glücksrad to use Ringier staff badges as the trigger. Winning vouchers were printed immediately on a receipt printer. The wheel stood in the entrance hall for three days, proved popular and was seen as an effective employee incentive with a lasting impression.

Delivery

Development and programming of RFID badge activation
Receipt voucher design
Glücksrad design in the campaign’s look and feel

Credits

Client: Ringier
Services: Gamification, POS-Marketing
Location: Ringier, Zürich Seefeld
Year: 2019

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch