made

Zeekr

Zeekr container for an outdoor presence

A carefully designed container provides a weatherproof setting for a Zeekr car in the Graubünden mountains.

Read the story
Dark Zeekr container with a glass front, white illuminated sign and end-wall logo in front of stone facades in Laax, with patches of snow
Client
Zeekr
Year
2025
Format
Outdoor experience container
Location
Laax
Services
Experience containers

At a glance

  • Dark premium container as a weatherproof setting for a Zeekr car in Laax
  • Minimal, carefully lit presentation, built for at least a year in an Alpine outdoor setting
  • Designed to reach an audience interested in technology and design in the Graubünden mountains
  • Around five weeks from the initial enquiry to on-site assembly

Video (Vimeo)

Dunkelgrauer Zeekr-Container mit verglaster Längsseite und Schriftzug «More technology. More performance. More craftsmanship.» im Gegenlicht vor Steinfassaden

In Laax, made delivered an outdoor project focused on brand awareness. Its aim is to reach an audience interested in technology and design directly in an Alpine setting.

Blick nach oben auf das weisse Zeekr-Leuchtschild über der Glasfront, innen wabenförmige LED-Deckenleuchten Beleuchteter Zeekr-Container bei Nacht mit leerem, weiss ausgekleidetem Innenraum und Waben-LED-Decke Blick durch die Glasfront auf die Front eines grauen Zeekr-Autos, Waben-LED-Decke und Gebäude spiegeln sich in der Scheibe Rückseite des dunkelgrauen Containers mit grossem weissem «ZEEKR»-Schriftzug vor Chalet, Tanne und Steinfassade im Schnee

The centrepiece of the activation, planned to remain for at least a year, is a carefully lit premium container with a clean, minimal and functional presentation. In the Graubünden mountains, it provides a strong visual presence alongside robust, weather-resistant construction designed for demanding conditions.

The project strengthens awareness of Zeekr in Switzerland and positions the brand around innovation and electric mobility. Around five weeks passed between the first enquiry and on-site assembly.

Visualisation and CAD design

Visualisierung des Zeekr-Containers mit grauem SUV hinter Glas in verschneiter Berglandschaft CAD-Rendering des schwarzen Containers mit offener Glasseite, weisser Lamellenwand und Zeekr-Leuchtschild auf dem Dach CAD-Rendering des geschlossenen schwarzen Containers mit «ZEEKR»-Schriftzug und weissem Logo-Rahmen auf den Türen CAD-Rendering des Containers von der Türseite mit Blick in den weiss ausgekleideten Innenraum

  • Concept development
  • Project management and coordination
  • Illustrations and visuals
  • Logistics
  • Set-up

Credits

Client
Zeekr
Services
Experience containers
Location
Laax
Year
2025

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch

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