Skip to content

Heineken 2025

WEURO trophy for Heineken at Glatt

Heineken's shopping-centre promotion brought Women's EURO excitement, a ticket competition and the original WEURO trophy.

Client: Heineken
Year: 2025
Format: Shopping-centre promotion with a trophy and prize game
Location: Glattzentrum Zürich
Services: Gamification, POS-Marketing

At a glance

Heineken promotion for UEFA Women's EURO 2025 at the Migros branch in Glattzentrum Zürich
Around 30 m² featuring the original WEURO trophy for souvenir photos
Interactive prize game with tickets to Women's EURO 2025

Heineken-Promotionsfläche mit Kunstrasen, Fotowand mit Stadionmotiv, Pokal auf Sockel hinter roter Kordel und Theken in der Migros

For UEFA Women’s EURO 2025, we delivered a Heineken shopping-centre promotion at the Migros branch in Glattzentrum Zürich. In an area of around 30 m², visitors could see the original WEURO trophy and pose beside it for a souvenir photo. An interactive prize game added entertainment and participation on site.

Silberner WEURO-Pokal auf farbigem Sockel hinter roter Kordelabsperrung vor der Heineken-Fotowand mit Stadionmotiv

Promotorinnen in grünen Heineken-T-Shirts und Besucher auf dem Kunstrasen, Theke mit Heineken-0.0-Branding im Vordergrund

Visualisation and CAD design

CAD-Rendering der Promotionsfläche mit Kunstrasen, Fotowand, Pokal-Sockel, Absperrungen, Theken und blauen Displays

Concept development
Project management and coordination
Illustrations and visuals
Logistics

Credits

Client: Heineken
Services: Gamification, POS-Marketing
Location: Glattzentrum Zürich
Year: 2025

Hand this page to an assistant

Open in Claude Open in ChatGPT Copy for agent

Planning something similar?

We are happy to think along, from the idea to the build.

Talk about your project

Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch