Tractor Challenge for Blévita

What goes into a Blévita biscuit? Shopping-centre visitors could explore that question through play. made’s brief was to develop a concept with a coherent story in the brand’s look, feel and mood, drawing school-age children into an engaging world.

Video (Vimeo)

The result was the Tractor Challenge, which appealed to younger children and, admittedly, almost-grown-up ones too.

The story: players drive a remote-controlled miniature tractor around the fields, collecting the right ingredients, such as tomatoes, herbs and carrots, as quickly as possible and taking them to the Migros factory. They can play alone or against each other. The fastest player wins.

The carefully designed Blévita landscape was developed by made and built by hand in our workshop. The game programming was also custom-made, combining conventional game design with magnetic sensors.

The physical part of the shopping-centre stand offered tastings of the latest Blévita varieties. The look and feel mattered here too, so we used real plants, herbs and vegetables throughout.

Delivery

• Story and concept
• Visualisation
• Game programming
• Blévita landscape construction
• Prototypes, testing and commissioning
• Transport-case development
• Logistics, set-up and take-down
• Plant sourcing