Backstage – A look behind the scenes at made Marketing

«We enjoy what we do. It rubs off on people. Promised.»

Nine team members walking through a bright archway with a blossoming tree in the background

Purpose and meaning

Purpose and values are part of who we are as a company. They give us a shared basis on which trust, community and passion can grow. It matters to us that we create good times not only for our clients and their brands, but also for our own team, that we live our purpose internally and that we foster a working culture that is inspiring, supportive and egalitarian.

made with honesty.

Trust: we give trust and we expect it, it is the basis of everything we do.
Authenticity: we encourage and live authenticity, as individuals and as a team.
Transparency: we act openly and honestly, internally and externally, in what we say and what we write.

made together.

Collaboration: individually and together, always supportive and dependable.
Community: for each other and with each other, we live belonging.
Interaction: we listen, take things in and respond to what clients and colleagues need.

made with passion.

Curiosity: it keeps us awake and fresh, and we make room for it to unfold.
Joy: we enjoy what we do, and we share that joy across the different parts of our work.

Yellow MSC container model on a wooden table, four people in a meeting behind it

From vision to reality

One of the bigger challenges in our business is producing drafts that show clients what their final product will look like. Depending on the job we reach for different tools. The familiar Adobe range is often in use. For larger, more technical structures we work in CAD. Many of our visualisations start as analogue drawings by hand and are then worked out with digital tools.

Before and after: from the visualisation to the finished presence

Backstage at Openair Frauenfeld 2024

The road from the first briefing to the last cable on site is a journey of many months and many emotions. In the clip, Rachel, Cristian, Raymond, Beda and Curdin talk about different sides of their work. And Sandro from Openair Frauenfeld says what he values about working with made Marketing.

How a project comes about

Creative Director Cristian Conde takes us on the journey behind the brand presence. What is the concept, what did we build in-house, and how much time did the team have between the go-ahead and the gates opening at Openair Frauenfeld?

How a game comes about

Chief Game Officer Beda Binder explains how we develop a game in-house, where it is used and how we brought brand ambassador Mujinga Kambundji into the game.

What clients and partners say

Simon Stettler, Visana: «One of the biggest challenges of the Visana Sprint project was that it involved 27 cantonal finals. We needed a partner who is very flexible. What I really appreciated about made was how fast and open they are. We were always able to react quickly together.»

Simon Stettler, Visana, on working with made

Luca Cadlini, Heineken: «Our journey with made started here three years ago, which I think is great. By now we have grown it into a really strong presence. We keep an open exchange going, which I value a lot. And the work made Marketing delivers is excellent.»

Luca Cadlini, Heineken, on working with made

Robin Steiner, jim & jim: «We have been working together for six years. I have always valued the collaboration and it has come a long way, in the sense that we complement each other even better now. We are a perfect match for the projects we do together.»

Robin Steiner, jim & jim, on working with made

From the made archive

We dug around in the old boxes. This was around 2019, and that is what our showreel looked like back then. A fair amount has changed, and yet not that much. They were great projects for Fanta, Blévita and Zweifel Chips. Activations to the point, gamification, roadshows and out of the comfort zone were the credo even then. Look back with us.