made

Eichhof

Eichhof pergolas at Luzern Live

Eichhof made its debut at Luzern Live in summer 2023, welcoming visitors with a local approach at two locations.

Read the story
Eichhof Craft Bar made from pallet wood, with a roof terrace, pergola and potted trees on the shore of Vierwaldstättersee
Client
Eichhof
Year
2023
Format
City-festival presence with pallet-clad containers at two locations
Location
Luzern Live
Services
Sponsorship activations, Experience containers

At a glance

  • Eichhof's first presence at Luzern Live 2023, at two lakeside locations
  • Lakeside lounge, swings and a purpose-built platform on the water
  • Bar in front of the KKL stage with a pergola terrace beneath real hop plants and personalised beer foam
  • Containers clad with flame-treated pallets in our workshop, illuminated signs and a beer-foam printer

Wooden pergolas and swings defined Eichhof’s city-festival presence, with the panorama around Vierwaldstättersee adding to the setting. The first location, directly beside the lake, invited visitors to stay in a lounge and on a purpose-built platform on the water. At the second location, the bar in front of the KKL stage, visitors could order a personalised beer and cool off on the pergola terrace under real hop plants.

Video (Vimeo)

The design used a consistent wooden-pallet look. Containers formed the base, clad with flame-treated pallets and branded in our workshop. Weatherproof illuminated signs, outdoor swings designed and built by made with views over the lake, the lounge and a consistent branding concept brought the elements together. The finishing touch was the bar activation, where we personalised Eichhof beer foam with visitors’ photos and playful messages.

Anthrazitfarbener Container mit Dachterrasse und Geländer auf Stützen vor dem Umbau Zweiteiliges Bild: Container mit heller Palettenverkleidung, daneben derselbe nach dem Flammen in dunklem Braun Schwarze Craft Bar mit weissen Eichhörnchen-Logos, hellen Holzklappen und Wimpelkette neben einem Lieferwagen Holzbar mit schwarzen Eichhörnchen-Logos, Wimpeln, Eichhof-Leuchtschild und Discokugeln unter dem Zeltdach Pergola mit Schriftzug Eichhof Seelounge und Palettenmöbeln auf der Plattform am See, Berge im Hintergrund Eichhof Craft Bar aus Palettenholz mit Dachterrasse, Pergola und Topfbäumen am Ufer des Vierwaldstättersees

Delivery

  • Concept development
  • CAD
  • Project coordination
  • Production and logistics
  • Branding and outdoor lighting
  • Beer-foam printer installation and training

Credits

Client
Eichhof
Services
Sponsorship activations, Experience containers
Location
Luzern Live
Year
2023

Hand this page to an assistant

Open in Claude Open in ChatGPT Copy for agent

Planning something similar?

We are happy to think along, from the idea to the build.

Talk about your project
Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch

Related projects

All projects
Round LED gaming table with «200 Jahre» lettering in front of an indoor-sports photo wall and Mobiliar anniversary logo, with a high-score screen to the left

Die Mobiliar

Mobiliar anniversary game

For Mobiliar's 200th anniversary, we developed an interactive sponsorship activation: a round LED gaming table with its own game.
Team in black T-shirts cheering in front of the yellow Safety Castle with battlements, a knight crest and the Safe at Work logo, the flag above

SAFE AT WORK (IVA)

Safety Castle for workplace safety

Six challenges, one goal: make workplace safety something apprentices experience and remember, beyond a page in a leaflet.
Black scoop container with a colourful logo, eye emojis and an orange cube on the roof, three promoters on the stage and deckchairs alongside

scoop (Coop)

scoop Fish and Win

scoop, Coop's youth platform, meets Gen Z at festivals. Together with jim & jim, we developed a loot-box fishing concept for the brand.