SI gamification at BEA 2025

At a glance

30 m² open corner stand for Schweizer Illustrierte at BEA Bern, fully reflecting the SI brand
«Näher bei den Stars» theme with life-size celebrity cutouts for photos, a guided red carpet and plenty of seating
Glücksrad prize game encouraging interaction at the stand
Purpose-built magazine rack in compact laminate for high storage capacity, used at several locations

Offener SI-Eckstand mit weissen Sofas, roter Wandfläche, Star-Cutouts und Promotor in roten Shirts im Gespräch mit Besuchenden

For Schweizer Illustrierte, we developed a stand designed to attract attention. It fully reflected the SI brand, with clear areas of its characteristic colours creating a calm, modern and recognisable appearance. An anthracite carpet contrasted with the otherwise light-coloured surfaces.

Under the theme «Näher bei den Stars», meaning «Closer to the stars», the stand brought the brand closer to its audience. The open corner layout offered plenty of seating and a planned visitor route for the integrated red carpet. A Glücksrad prize game encouraged interaction. Life-size celebrity cutouts became popular photo spots, inviting visitors to stay and bringing the theme to life.

Visualisation

CAD-Visualisierung des Eckstands mit rotem Teppich, weissen Sofas, Star-Cutouts, Bildschirm, Glücksrad und Magazinständer

Assembly of the 30 m² corner stand

Leere Standfläche in der Messehalle mit Wandelementen, Teppichrolle und Transportwagen

Mitarbeiter im made-Pullover verlegt den roten Teppichstreifen auf dem anthrazitfarbenen Boden

The magazine rack

We developed a spacious, functional display with two goals: maximum storage capacity and an attractive presentation of the magazines. Robust compact-laminate panels provided strength and durability. The rack is used at several locations, including the BEA stand.