Flughafen Zürich
Mandala activation at Zürich Airport
- Client
- Flughafen Zürich
- Year
- 2025
- Format
- Analogue Christmas promotion at the airport
- Location
- Zürich Airport
- Services
- POS-Marketing
At a glance
- Analogue mandala activity beside the Bye-Bye Bar at Zürich Airport for Christmas 2025
- Travellers and companions coloured mandalas and shared personal wishes on a wishes wall
- Concept, graphics, walls and mandala design developed in-house, with washable surfaces meeting fire-safety requirements
- Around six weeks, seven days a week, including the holidays
For the area beside the Bye-Bye Bar at Zürich Airport, we designed and delivered an analogue activation focused on slowing down. The brief was to develop a Christmas promotion that felt grounding and emotionally relevant.
Our idea was mandala colouring: a calming, accessible activity just before a journey, offering a contrast to the pace of the airport. Travellers and the people accompanying them could pick up a pen and get creative.
We also developed a Christmas wishes wall, which proved popular. Visitors wrote down personal wishes and read those left by others.
The concept, graphics, walls and mandala designs were all developed in-house. We paid particular attention to fire-safety requirements, selecting all materials to meet the applicable standards. A specially designed washable wall surface supported repeated use over the Christmas period.
The promotion ran for around six weeks, seven days a week, including the holidays.
Photos: Zürich Airport
Visualisation and CAD design
Delivery
- Concept development
- Project management and coordination
- Illustrations and visuals
- Look and feel
- Wall design and construction
- Logistics
- Set-up and take-down
«As an airport, we want to create positive experiences as well as generate sales. That made it all the more impressive to see how much time our travellers spent at the activation. Together with made Marketing, we created a place in the middle of the travel bustle where people could find a moment of calm and joy.»
Credits
- Client
- Flughafen Zürich
- Services
- POS-Marketing
- Location
- Zürich Airport
- Year
- 2025
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Rachel Manetsch
Co-owner, innovation and concept development
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