Piazza Moretti

made’s brief was to deliver jim & jim’s Italian piazza concept as authentically as possible and at very short notice.

It quickly became clear that the weather needed to cooperate when the containers arrived and the Birra Moretti house was clad with scaffolding, timber and windows. Otherwise, the activation risked being washed out before it even reached the Hardturm site in Zürich.
At our Busslingen storage site, both the Adriano Celentano playlist and the made team were working overtime. We planned, designed and partly built the container interior, the whole facade and the piazza with its boccia court and seating in parallel.
Once the interior was finished, the container travelled by heavy transport to the site, where assembly and facade cladding had to take place. Two things were particularly unwelcome: rain and a fear of heights.

For added authenticity, decorative designer Monelle and a mural painter brought detail and life to the piazza and facade.

The container bar became the heart of the activation, combining real vintage tiles with pink neon lettering: a meeting of Dolce Vita and Italian pop.

Delivery

• Visualisations
• Container sourcing
• Planning and risk analysis
• Container interior fit-out, partly by hand
• Water and electricity connections
• Scaffolding
• Timber facade construction
• Window installation
• Decorative design
• Mural painting
• Decorative elements