Velo mirror cube at festivals

For Velo’s festival presence, we created an immersive setting that attracted attention from both far away and close up. A 6-metre-tall mirrored cube became a surreal stage for flavour, movement and visual effects.

Video (Vimeo)

Under the theme «Weirdly Wonderful», the multisensory experience moved between a chill-out zone, dance floor and artistic exploration of flavour. The fully mirrored cube was visible from a distance: large, mysterious and reflective.

Inside, visitors entered a playful parallel world with dancing astronauts, unusual flamingos and an immersive colour and lighting design. The Flavor Experience was the centre of the activation. Visitors explored different varieties through gamification within an artistic setting of 3D walls.
Smoke-filled bubbles and a laser show kept the cube active at night, creating views worth sharing from every side amid the festival crowds.

The giant mirror cube: engineering and structure

The 6-metre-tall cube required careful engineering as well as visual design. A stable steel frame was calculated and built specifically for festival conditions, including structural loads, wind and weather. Precisely manufactured panels fitted together to create a continuous reflective exterior.

The cube by day and night

By day, the cube almost merged with its surroundings, shimmering and partly disappearing into the reflections. At night, it became a stage for light shows rising from the interior towards the sky, accompanied by smoke-filled bubbles floating upwards. The effect was visible from a distance.

An immersive flavour activation inside

At the centre of the cube was a multisensory discovery game. On a round interactive board, visitors used RFID technology to select their preferred Velo variety. Their choice triggered a matching lighting sequence and a specially composed sound design that expressed the flavour through audio.

Light, sound and movement turned a simple product feature into an experience, introducing Velo’s brand world in a playful and memorable way.

Behind the scenes

Video (Vimeo)

Delivery

• Implementation concept
• Materials research
• Stand design, structural engineering and construction
• CAD visualisations
• Game design and programming
• Sound design
• Logistics
• Technical setup: sound and lighting effects
• Logistics, set-up and take-down
• Interim storage of stand materials