made

Fanta

Fanta Halloween Mansion at Zürich main station

At Halloween, Fanta brought a haunted experience to stations in Zürich and Genf. Brave visitors were rewarded with Fanta giveaways and a good time.

Read the story
Fanta Haunted Mansion facade with cobwebs, a skeleton and pumpkins in Zürich main station, still being assembled
Client
Fanta
Year
2023
Format
Walk-through Halloween activation at railway stations
Location
Zürich main station and Genf station
Services
POS-Marketing, Experience containers

At a glance

  • Walk-through Haunted Mansion for Fanta at Halloween 2023, with two days each at Zürich and Genf stations
  • Pumpkins, cobwebs, smoke, dim lighting and live zombies provided scares, with Fanta and popcorn as a reward
  • Timber construction clad in recycled cardboard, designed for quick modular assembly
  • Concept, CAD plans, construction, spatial design, logistics, set-up and take-down by made

Video (Vimeo)

In 2023, Fanta again wanted an immersive, interactive Halloween activation, continuing a tradition from previous years. The result was a walk-through Haunted Mansion, a haunted-house experience with pumpkins, cobwebs, live zombies, smoke and dim lighting.
The two-day activation at each of the stations in Genf and Zürich attracted onlookers and influencers keen to join the frightening experience. After surviving the scares, visitors received a Fanta and popcorn, along with plenty of video material for their own Halloween social-media stories.

Quick, modular assembly was central to the concept and construction, alongside detailed staging inside and around the Haunted Mansion.
The timber structure was clad in recycled cardboard, giving the set its appearance while making practical use of recycled material.

Kürbisse mit eingraviertem Fanta-Logo auf einer Holzkiste, dazu Skelett, Spinnweben, Fanta-Flasche und alte Bücher Fassade mit Schild «Fanta Haunted Mansion», Spinnweben, Skelett und eine Person im Hexenkostüm davor Holzbank mit Fanta-Kürbis auf Büchern, orangem Fanta-Beutel, Flasche, Spinnweben und QR-Code Holzwand mit Schriftzug «Dare to Enter?», Fledermäusen, Skelett im Fenster und QR-Code «Download App»

Time-lapse of the set-up.

Video (Vimeo)

Delivery

  • Concept development
  • CAD plans
  • Construction, production and delivery
  • Spatial design
  • Logistics
  • Set-up and take-down

Credits

Client
Fanta
Services
POS-Marketing, Experience containers
Location
Zürich main station and Genf station
Year
2023

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch

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