Skip to content

Nescafé Dolce Gusto 2020

Catch the capsule game

A capsule-catching game introduces customers to the new organic coffees from Nescafé Dolce Gusto.

Client: Nescafé Dolce Gusto
Year: 2020
Format: Custom game for a shopping-centre tour
Services: Gamification, Roadshows

At a glance

Capsule game for Nescafé Dolce Gusto's promotional shopping-centre tour in German-speaking Switzerland
Launch of three new organic capsule varieties from South America
Players use a real cup to catch falling capsules of the right variety during a 30-second game
Game flow, programming, housing construction and campaign-themed design by made

To launch three new organic capsule varieties from South America, Nescafé Dolce Gusto went on a promotional tour of shopping centres in German-speaking Switzerland. Alongside coffee tasting and demonstrations of the latest capsule machines, the aim was to attract visitors to the stand through play.

Weisse Tasse auf einer Schiene vor einem Bildschirm mit Kapseln und den Sorten Honduras, Colombia und Mexico

We developed a custom capsule game whose introduction explained the qualities of the different coffee beans in a light, accessible way. Players moved a real cup from side to side to catch their selected capsule variety on screen. Capsules rained down from the top of the monitor at increasingly short intervals. Catching the wrong flavour or moving too slowly cost points. The aim was to score as many points as possible in 30 seconds.

Delivery

Content creation and game-flow development
Development and programming
Housing design and construction
Game design in the campaign’s look and feel

Credits

Client: Nescafé Dolce Gusto
Services: Gamification, Roadshows
Year: 2020

Hand this page to an assistant

Open in Claude Open in ChatGPT Copy for agent

Planning something similar?

We are happy to think along, from the idea to the build.

Talk about your project

Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch