made

Campari

Campari Mysterious Red Cube

A mysterious red cube brought the Campari Red Diaries campaign film to life.

Read the story
Screenshot of a red-lit cube at night beside a bar terrace, with city lights in the background
Client
Campari
Year
2019
Format
Walk-in experience cube for a bar promotion
Location
Felix Bar, Zürich
Services
POS-Marketing, Experience containers

At a glance

  • Walk-in red cube bringing the story of the Campari Red Diaries short film to life
  • Concept by Jung von Matt and Campari, used outside Felix Bar in Zürich and in Genf
  • Interior with lighting, sound, screens and a specially developed door mechanism
  • made handled planning, prototyping, construction, technical systems, storage, transport, set-up and take-down

Video (Vimeo)

Roter Cube in einem Innenhof mit Velos und Pflanzen, gesehen von einer Treppe aus Promotion outside Felix Bar in Zürich

The international premiere of the Campari Red Diaries short film took place in Mailand in February 2019. Jung von Matt and Campari wanted to draw attention to the campaign in other cities with a mysterious walk-in red cube. Guests would experience the film’s story through its atmosphere, music and key elements, including the world’s most intimate bar.

Screenshot: Rot beleuchteter Cube bei Nacht neben einer Barterrasse, dahinter die Lichter der Stadt The cube in use in Genf

Behind the scenes

Video (Vimeo)

Delivery

  • Workshop and storytelling for the cube’s interior
  • Cube planning and visualisation
  • Prototyping and development of the door mechanism
  • Material selection and implementation
  • Interior planning and fit-out
  • Technical systems including lighting, sound, screens and controls
  • Storage, transport, set-up and take-down

Credits: Campari film: Gregory Koefer; «Behind the scenes» film: Rachel Manetsch; photography: Eduard Meltzer

More about container builds

«Through their creativity and expertise, made Marketing turned the story of Campari's «Entering Red» short film into an unforgettable experience for our consumers. The fantastic team exceeded our expectations with the Campari Red Cube!»

Silvio Kunz Brand Manager, Campari Group

Credits

Client
Campari
Services
POS-Marketing, Experience containers
Team
Cristian Conde
Location
Felix Bar, Zürich
Year
2019

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Cristian Conde

Cristian Conde
Co-owner, creative director

+41 79 298 51 10
cristian@mademarketing.ch

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