Digital Glücksrad for a C&A store opening

For the opening of C&A’s branch on Zürich’s Bahnhofstrasse, we programmed a digital Glücksrad in the clothing brand’s new look and feel. The aim was to reward potential customers with a chance to win discounts. With 4,617 participants over the three opening days, the activation met its goal.

Video (Vimeo)

A buzzer activates the wheel. A member of the promotional team then hands out the vouchers.

The activation was so popular that we delivered a second Glücksrad just 4 hours after the store opened. At times, the queue stretched across an entire floor. Placing the second wheel on another level helped manage visitor flow.

Delivery

• Personalisation and integration of C&A’s corporate design
• Software development
• Prize setup with the requested distribution
• Reporting on games played per day
• Transport, set-up and take-down
• Support

Would you like your own digital Glücksrad?

These prize wheels work well for in-store promotions, shopping-centre campaigns and Christmas activities.

• Personalised layout
• Delivery and collection by post available
• Simple operation by the client

This much-discussed marketing tool can help you:

• Raise brand awareness.
• Give potential new customers a moment of suspense.
• Increase your sales exponentially.

Still not convinced? Read more here about the mechanics of prize wheels and their psychological and hormonal effects. They will get your head spinning. Guaranteed.