Orell Füssli

Orell Füssli: Summer Gamble

An online activation for teenage readers.

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Hand holding a smartphone displaying Summer Gamble on game.youngcircle.ch, with a street in the background
Client
Orell Füssli
Year
2020
Format
Online game with a digital slot machine
Services
Gamification

At a glance

  • «Summer Gamble» online game for Orell Füssli's Young Circle
  • Digital slot machine whose spinning emojis reveal a book title to guess
  • A new puzzle every day, with a help button for support
  • Game design, development, animations, prize mechanics and data export by made

Orell Füssli’s Young Circle wants to encourage young people to read. made was asked to design an online game that would attract participation, be easy to understand and fit the brand.

Zwei Hände halten ein iPhone mit dem Summer-Gamble-Spiel: drei Emoji-Walzen vor violett-pinkem Hintergrund

The result was Summer Gamble, a digital slot machine activated by tapping its lever. When the spinning emojis stop, they reveal a book title for players to guess. Alongside the suspense, the game tests knowledge relevant to its audience. Anyone unable to guess the title can use the help button. We developed the game with a new puzzle each day, giving people a reason to return and play again.

Animation des Spiels: violett-pinker Strahlenhintergrund der Slot-Maschine

Delivery

  • Game design and mechanics
  • Game development, including animations, prize mechanics and automated data export

Blog, social media and graphics by jim & jim agency

Credits

Client
Orell Füssli
Services
Gamification
Year
2020
Topics
online-game

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch