Skip to content

Zweifel 2019

Hot Chips Machine

A press of the buzzer gives chips fans a chance to hit the perfect cooking temperature.

Client: Zweifel
Year: 2019
Format: Fair game with a buzzer and temperature display
Location: OLMA St. Gallen
Services: Gamification, Trade-fair appearances

At a glance

Hot Chips game at Zweifel's OLMA St. Gallen stand to promote the «Zweifel Hot Chip» offer
A buzzer starts a digital temperature display; players win if it stops in the red zone
Prize: a fresh pack of Hot Chips from the Zweifel Airstream
Story, game flow, programming, housing design and construction by made

Holzwand mit Schriftzug «Win Hot Chips», runder Temperaturanzeige und rotem Buzzer, Kinder warten in der Schlange

This gamification project aimed to draw attention to the «Zweifel Hot Chip» offer at OLMA. The Hot Chips game needed to be large and eye-catching to attract fair visitors to the stand.

During content development, we took the campaign’s central element, hot chips, and turned it into a playful digital temperature display that works like a prize wheel. The buzzer sets the display in motion, with players hoping it stops in the ideal range marked in red. The prize was a fresh pack of Hot Chips from the Zweifel Airstream, seasoned in the winner’s favourite Zweifel flavour.

Zweifel-Airstream mit Chips-Ausgabe, Warteschlange und die Hot-Chips-Machine mit Temperaturanzeige am Messestand

Delivery

Story and game-flow development
Game programming and controls
Housing design and construction

Credits

Client: Zweifel
Services: Gamification, Trade-fair appearances
Location: OLMA St. Gallen
Year: 2019

Hand this page to an assistant

Open in Claude Open in ChatGPT Copy for agent

Planning something similar?

We are happy to think along, from the idea to the build.

Talk about your project

Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch