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Heineken 2023

Glücksrad for Heineken

Heineken Switzerland brought small and large prizes to several events this season with our digital Glücksrad.

Client: Heineken
Year: 2023
Format: Digital Glücksrad at the POS and on a roadshow
Services: Gamification, Roadshows, POS-Marketing

At a glance

In-house POS tool with a red buzzer for Heineken Switzerland at fairs, festivals, roadshows and opening days
A fixed part of the Heineken Silver Bar at Openair Frauenfeld
For the 150th anniversary: 13 locations in four days with a branded counter, banner and Glücksrad
Quick to assemble, dismantle and move between stores; planning, programming, design and support by made

At trade-fair appearances, festivals, roadshows and opening days, our in-house POS tool with its recognisable red buzzer draws people in. It creates moments of anticipation and helps build a positive connection with the brand through practical live marketing. At this year’s Openair Frauenfeld, the Glücksrad was a permanent part of the Heineken Silver Bar, much to visitors’ delight.

For its 150th anniversary, Heineken went on a roadshow. Our Glücksrad travelled with it to 13 locations over four days. The setup, branded specifically for Heineken, consisted of a counter, banner and wheel. It was quick to assemble and dismantle, easy to transport between stores and fitted into each retail setting.

Heineken-Promostand im Migros mit Bierkisten, roter Theke, Bildschirm mit digitalem Glücksrad, rotem Buzzer und Roll-up «150 Jahre»

Zwei Männer vor der roten Theke mit Bildschirm des Heineken-Glücksrads, dahinter Sagres- und Calanda-Kisten im Laden

Hochkant-Bildschirm mit Heineken-150-Years-Grafik und Mini-Kühlschrank-Symbol, rechts der rote Buzzer, im Gemüseregal-Umfeld

Delivery

Planning
Programming
Design
Branding
Coordination and logistics
Support

Credits

Client: Heineken
Services: Gamification, Roadshows, POS-Marketing
Year: 2023

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch