made

Flughafen Zürich

AI photos at Zürich Airport

An interactive photo trail with AI-generated images.

Read the story
Photo station with polar-bear and walrus scenery, an «Alles. Und Fernweh.» sign and a screen at Zürich Airport
Client
Flughafen Zürich
Year
2024
Format
Airport photo trail with AI-generated images
Location
Zürich Airport
Services
Gamification, POS-Marketing

At a glance

  • Interactive photo trail at Zürich Airport for the «Alles. Und Fernweh» campaign, in collaboration with jim & jim
  • Stations suggest destinations such as a city, desert or jungle, starting with an AI image in the departure hall
  • Correct answers reveal a number combination to trigger a themed photo sent straight to the visitor's phone
  • Stand and photo-booth concept and construction, Flux Photo coordination, set-up and take-down by made

Zürich Airport’s «Alles. Und Fernweh» campaign drew attention to its shopping centre with an airport of its own.

Video (Vimeo)

The photo trail guided visitors through stylised holiday destinations such as a city, desert and jungle. It began with an AI-generated image in the departure hall, complete with luggage and travel clothes.
Gamification: each photo station invited visitors to answer questions. Correct answers provided a number combination to trigger the themed photo. The images went straight to visitors’ mobile phones, ready to share.
The project was a collaboration with jim & jim, the agency responsible for the airport’s outdoor campaign of the same name.

Delivery

  • Contributions to concept development and the customer journey
  • Coordination with Flux Photo for AI
  • Stand-element concept and construction
  • Photo-booth concept and construction
  • Set-up and take-down
  • Logistics

Credits

Client
Flughafen Zürich
Services
Gamification, POS-Marketing
Location
Zürich Airport
Year
2024

Hand this page to an assistant

Open in Claude Open in ChatGPT Copy for agent

Planning something similar?

We are happy to think along, from the idea to the build.

Talk about your project
Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch

Related projects

All projects
Round LED gaming table with «200 Jahre» lettering in front of an indoor-sports photo wall and Mobiliar anniversary logo, with a high-score screen to the left

Die Mobiliar

Mobiliar anniversary game

For Mobiliar's 200th anniversary, we developed an interactive sponsorship activation: a round LED gaming table with its own game.
Team in black T-shirts cheering in front of the yellow Safety Castle with battlements, a knight crest and the Safe at Work logo, the flag above

SAFE AT WORK (IVA)

Safety Castle for workplace safety

Six challenges, one goal: make workplace safety something apprentices experience and remember, beyond a page in a leaflet.
Black scoop container with a colourful logo, eye emojis and an orange cube on the roof, three promoters on the stage and deckchairs alongside

scoop (Coop)

scoop Fish and Win

scoop, Coop's youth platform, meets Gen Z at festivals. Together with jim & jim, we developed a loot-box fishing concept for the brand.