made

Heineken

Heineken at OAF 2024/2025

Relaxing, singing and dancing with Heineken at Openair Frauenfeld.

Read the story
Pallet bench under a pergola with two wooden Heineken signs, a green logo and red star, with festival tents behind
Client
Heineken
Year
2025
Format
Festival sponsorship presence with a chill-out area
Location
Openair Frauenfeld
Services
Sponsorship activations, Experience containers

At a glance

  • Heineken chill-out area with water nozzles at Openair Frauenfeld 2025, with bumper cars added as a new feature
  • In 2024: large dance floor, water nozzles and a karaoke container
  • The third presence made delivered with and for Heineken at Openair Frauenfeld
  • Lounges upcycled from pallets, karaoke container and technical systems, logistics and overall coordination

Video (Vimeo)

At OAF 2025, Heineken returned with its established chill-out area and refreshing water nozzles. This year’s additional attraction was the bumper cars.

Grüner Torbogen mit rotem Stern am Eingang zur Heineken-Area, Festivalbesucher auf dem Holzpodest bei Sonnenschein Grüner Heineken-Torbogen mit rotem Stern, junge Besucher gehen unter der Traverse zur Chillout-Area Festivalbesucher in Heineken-Liegestühlen unter dem Sonnendach, dahinter ein weisser Barcontainer mit «Heineken Bar»-Schild Palettenbank mit grünem Heineken-Holzschild und Bambuspflanzen, im Hintergrund Autoscooter und ein Wohnwagen

Junge Leute fahren Autoscooter vor einer grünen Pflanzenwand mit «Heineken 0.0»-Schriftzug Autoscooter-Bahn unter rot-gelbem Zeltdach, Besucher in bunten Scooterautos vor der Pflanzenwand mit Heineken-0.0-Logo

Heineken at OAF 2024

At OAF 2024, Heineken presented a chill-out area with a large dance floor, water nozzles and a karaoke container.

Video (Vimeo)

This was the third presence made delivered with and for Heineken at Openair Frauenfeld.

Video (Vimeo)

Raymond Schlatter, project manager at made Marketing, talks about the project.

Video (Vimeo)

Luca Cadlini, Heineken Brand Manager, talks about working with made Marketing.

Delivery

  • Overall concept update
  • Lounge construction using upcycled pallets
  • Karaoke container development, including technical systems
  • Set-up and take-down
  • Logistics and overall coordination
  • Troubleshooting

«The Heineken Lounge was a place to be throughout the Openair Frauenfeld weekend, whether relaxing on the seating, raving on the dance floor or singing karaoke. We also quickly overcame the small initial difficulties. Thank you for that.»

Luca Cadlini Brand Manager, Heineken

Credits

Client
Heineken
Services
Sponsorship activations, Experience containers
Location
Openair Frauenfeld
Year
2025

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch

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