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Dosenbach 2019

Digital Glücksrad

A custom digital Glücksrad for a shop opening on Bahnhofstrasse.

Client: Dosenbach
Year: 2019
Format: Digital Glücksrad for a shop opening
Location: Dosenbach Uraniastrasse, Zürich
Services: Gamification, POS-Marketing

At a glance

Custom digital Glücksrad for the opening of Dosenbach's branch on Uraniastrasse in Zürich
Prizes and discount vouchers to be won over three days
Glücksrad development, game mechanics programming and design by made

The digital Glücksrad was the focal point of the opening days at Dosenbach’s new branch on Uraniastrasse. Over three days, customers could try their luck and win a range of prizes and discount vouchers.

Promotorin zeigt auf den Bildschirm mit Glücksrad, davor ein roter Buzzer auf grünem Tischtuch im Schuhgeschäft

Delivery

Development of the digital Glücksrad
Programming the game mechanics
Design

A digital Glücksrad for your shop

These prize wheels work well for in-store promotions, shopping-centre campaigns and Christmas activities.

Personalised layout
Delivery and collection by post
Simple operation by the client

This much-discussed marketing tool can help you:

Raise brand awareness.
Give potential new customers a moment of suspense.
Increase your sales exponentially.

Still not convinced? Read more here about the mechanics of prize wheels and their psychological and hormonal effects. They will get your head spinning. Guaranteed.

Credits

Client: Dosenbach
Services: Gamification, POS-Marketing
Team: Beda Binder
Location: Dosenbach Uraniastrasse, Zürich
Year: 2019

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Beda Binder

Beda Binder
Co-owner, innovation, AI, gamification and technology

+41 79 707 93 40
beda@mademarketing.ch
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