Deutsche Zentrale für Tourismus

DZT at Züri Fäscht

Deutsche Zentrale für Tourismus presented its #feelgood campaign for sustainable travel to Germany at Züri Fäscht 2023.

Read the story
Red pergola with «Stay a little bit longer» lettering and wooden swings in front of the white DZT tent with a Glücksrad
Client
Deutsche Zentrale für Tourismus
Year
2023
Format
Festival presence with a travel-ideas generator and swings
Location
Züri Fäscht 2023
Services
Sponsorship activations, Gamification

At a glance

  • Deutsche Zentrale für Tourismus at Züri Fäscht 2023 with its #feelgood sustainable-travel campaign
  • Travel-ideas generator, gamification and swings introduce destinations accessible by train
  • Concept, visualisations, coordination with the festival committee and City of Zürich, logistics, set-up and take-down

Rote Pergola mit Schriftzug «Stay a little bit longer» und Holzschaukeln vor dem weissen DZT-Zelt mit Glücksrad

The aim was to promote sustainable tourism to Germany and introduce destinations accessible by train. Activities including a travel-ideas generator, gamification and a group of swings attracted many visitors.

Video (Vimeo)

Delivery

  • Concept development
  • Visualisations
  • Project coordination
  • Gamification
  • Liaison with the Züri Fäscht organising committee and City of Zürich
  • Logistics
  • Set-up and take-down

Weisses Zelt mit Bildschirm «Deutschland Das Reiseland», Feel-Good-Aufsteller und Tischfussball am Zürichsee

Reiseideen-Generator mit Bondrucker und rotem Buzzer auf roter Theke, daneben Bildschirm «Deutschland Das Reiseland» mit SBB-Logo

Credits

Client
Deutsche Zentrale für Tourismus
Services
Sponsorship activations, Gamification
Location
Züri Fäscht 2023
Year
2023

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch