made

Oatly

Oatly autumn activation at Zürich main station

Oatly drew attention to its campaign by giving away coffee with oat drink.

Read the story
Promoter with a red hat over his eyes and an Oatly sandwich board in the station hall, beside a coffee Piaggio and Oatly cartons
Client
Oatly
Year
2024
Format
Sampling promotion at Zürich main station
Location
Zürich main station and Europaallee
Services
POS-Marketing

At a glance

  • Two-day Oatly activation at Zürich main station and Europaallee linked to a blind tasting
  • More than 1,200 coffees with Oatly oat drink given away to thank customers
  • Promotional staff wearing sandwich boards around the main station and Europaallee
  • Vegan oat cookies produced by Stiftung Enzian in Zürich

With a two-day activation at Zürich main station and Europaallee, Oatly celebrated the results of a blind tasting. In the study, 53% of participants preferred Oatly to cow’s milk in coffee. To thank customers, Oatly gave away more than 1,200 coffees made with its oat drink.

Kundenstopper mit Oatly-Plakat zur Blindverkostung vor schwarzem Kaffee-Piaggio und gestapelten Oatly-Kartons in der Bahnhofshalle

Sandwich boards for greater visibility

To draw attention to the promotion, staff wearing Oatly sandwich boards circulated around the main station and Europaallee.

Sandwichfrau mit Oatly-Schild «Gratis Kaffee mit Oatly» auf einem Kiesweg im Park, Passanten mit Kinderwagen Sandwichfrau mit Oatly-Schild von hinten auf dem Trottoir in der Europaallee, entgegenkommende Passantinnen

Vegan oat cookies made by Stiftung Enzian in Zürich completed the offer. The branding stayed witty and playful in Oatly’s style.

Glas mit Hafercookies und Menükarte «Gratis Menü: Hafer Latte, Cappoatccino, Flat White» auf der Theke Sandwichman mit roter Mütze über den Augen und Oatly-Schild vor dem schwarzen Kaffee-Piaggio mit Oatly-Kartons

Delivery

  • Concept development
  • CAD
  • Project coordination
  • Production and logistics
  • Branding
  • Organisation of promotional and sandwich-board staff
  • Set-up and take-down

Credits

Client
Oatly
Services
POS-Marketing
Location
Zürich main station and Europaallee
Year
2024

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch

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