CoffeeB
Coffee B at Eurovision
- Client
- CoffeeB
- Year
- 2025
- Format
- Digital Glücksrad at an exhibition stand
- Location
- Eurovision 2025, Basel
- Services
- Gamification, Trade-fair appearances, POS-Marketing
At a glance
- Digital Glücksrad with a 55-inch screen and buzzer for Delica's Coffee B stand at Eurovision 2025 in Basel
- Wrapped housing matched to the stand, with plants, CoffeeBalls and capsule waste incorporated into the display
- An idle-mode video attracts attention and encourages visits to the stand
- Over 11 days, the buzzer was pressed, the wheel spun and prizes won 13,579 times
The giveaways and their connection to the theme were already defined and formed the basis of the project. The visual design supported the overall stand while attracting attention in its own right. Plants, CoffeeBalls and capsule waste were incorporated into both the story and the display.
Strong numbers and a considered design
A 55-inch screen was planned to increase visibility. A wrapped housing matched the Glücksrad to the stand design. A video played in idle mode, drawing visitors’ attention and encouraging them to approach. Over the 11-day Eurovision activation, the Glücksrad became a highlight for Delica AG: the buzzer was pressed, the wheel spun and prizes won 13,579 times. Delica successfully distributed its prizes and kept busy at the stand throughout.
As the figures clearly show, the Glücksrad was an absolute highlight and attracted plenty of visitors.
— Sarah Wegmann, Head of Trade Marketing & Customer Experience, Delica AG
Glücksrad mood board during concept development
The Glücksrad on site
Delivery
- Concept development
- Project management and coordination
- Visualisation and mood board
- Logistics
«We were really happy with the Glücksrad. Once again, a big thank you for delivering it so quickly and so well!»
Credits
- Client
- CoffeeB
- Services
- Gamification, Trade-fair appearances, POS-Marketing
- Location
- Eurovision 2025, Basel
- Year
- 2025
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Rachel Manetsch
Co-owner, innovation and concept development
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