made

Heineken

Heineken containers at Women's EURO

Heineken accompanied Women's EURO 2025 with prominent containers in fan zones across Switzerland.

Read the story
Green Heineken container with white shutters and an illuminated sign beside Restaurant Waisenhaus in Thun
Client
Heineken
Year
2025
Format
Container series for fan zones
Location
Fan zones in Bern, Basel, Genf, Luzern, Zürich and Thun
Services
Sponsorship activations, Experience containers

At a glance

  • Container design for Heineken at UEFA Women's EURO 2025, developed together with Heineken
  • Seven identical Heineken containers produced as a series
  • Used in fan zones in Bern, Basel, Genf, Luzern, Zürich and Thun

Grüner Heineken-Container mit geschlossenen Klappläden vor dem Stadion in Genf mit EURO-2025-Sponsorenbanner

Heineken container in Genf

For UEFA Women’s EURO 2025, we developed a container design together with Heineken. The containers were placed in fan zones across Switzerland, bringing the brand directly to visitors. Seven identical Heineken containers were produced and put into use.

All locations: Bern, Basel, Genf, Luzern, Zürich and Thun

Heineken-Container auf dem Platz vor dem Restaurant Waisenhaus in Thun, im Hintergrund das Schloss Thun Heineken-Container mit Seitentüre und Heineken-Logo vor einer Fassade aus Glaskissen in Basel, dahinter ein grüner Anhänger Heineken-Container vor einer Glasfassade in Bern, daneben ein Baum und ein Lieferwagen mit Anhänger Heineken-Container mit Leuchtschild unter dem Holzdach eines Stadions in Zürich, davor eine graue Stellwand

Visualisation and CAD design

CAD-Rendering des Heineken-Containers in Seitenansicht mit offener Ausgabe und Leuchtschild auf grüner Wiese CAD-Rendering der Frontseite des Heineken-Containers mit hochgeklappten Läden und Leuchtschild CAD-Rendering der Rückseite des Heineken-Containers mit Seitentüre und rotem Stern CAD-Rendering der Stirnseite des Heineken-Containers mit rotem Stern, grünem Bogen und Leuchtschild

  • Concept development
  • Project management and coordination
  • Illustrations and visuals
  • Logistics

Credits

Client
Heineken
Services
Sponsorship activations, Experience containers
Location
Fan zones in Bern, Basel, Genf, Luzern, Zürich and Thun
Year
2025

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch

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