Gamification

Gamification that works and is fun

Gamification has become a powerful tool in modern marketing.

It is a playful but effective way to make content tangible. It sets a positive mood and pulls people into the action instead of talking at them. At a festival, at the point of sale, in a mall, at a station or on the move: whoever plays is emotionally involved, and that is what makes the difference.

The interesting part: gamification does not only work for light topics. Subjects such as education, prevention, awareness and internal communication can be carried across just as well, in a way that holds attention and stays with people.

Two unusual gamification examples

The AXA prevention campaign at Zürich main station and the staff activation for the Blick rebranding, an example of internal communication.

Gamification: four good reasons

Gamification for brands: how to activate your audience playfully and effectively.

• More engagement through interactive brand activation. Gamification turns a passive audience into active participants. Interactive game mechanics raise attention, strengthen brand loyalty and create real engagement.
• Audience insight from real data. Every playful interaction produces useful information. You understand your audience better, personalise content and build lasting customer relationships.
• Experience marketing with a wow effect. Gamification creates on-brand micro-experiences with strong impact. At the point of sale, at events or on roadshows: your brand becomes something people feel.
• Lasting brand perception in physical space. In a world of digital overload, playful physical touchpoints create a real connection. Gamification formats make people share, talk and come back.

We plan your gamification activation with you

We take you from the idea to the finished gamified brand presence, matched to your audience, your goal and the place it will stand.

• Define the goal of your gamification. What do you want the concept to achieve? More brand awareness, stronger customer loyalty, leads, user data? A clear goal is the basis for everything that follows.
• Audience analysis as the foundation. Who do you want to reach? We look at the interests, behaviour and needs of your audience. That is how an experience comes about that hits emotionally and triggers engagement.
• Choose the right gamification elements. Challenges, reward systems, games of chance or group games: we pick the mechanics that fit your brand and your use case, always with an eye on the user experience and the effect on the brand.
• Built into your live marketing. Gamification becomes part of your overall strategy. As a highlight at a trade fair, a recurring element on a roadshow or an interactive tool at the point of sale: we make sure it fits your brand world.
• Measurement and analysis. Depending on the format we record simple but meaningful metrics such as the number of participants, interactions or pieces of content generated. Those insights help you judge what the activation did and where to take the strategy next.

Questions? Already have an idea or an approach? Tell us what you have in mind and we will work out feasibility, options and concepts.

What clients say

We have now rented the digital Glücksrad for a careers fair for the second time. The pupils were crazy about hitting that buzzer!

— Olivia Gemperle, Sales & Marketing Assistant, HWB Kunststoffwerke AG

Many thanks for the great support before and during the fair. Working with you was real fun.

— Jeannine Fasel, Zuger Kantonalbank