Coca-Cola

Coca-Cola Christmas concert

Shortly before Christmas, two unplugged concerts by Loco Escrito, Baschi and friends brought wide eyes and moving moments for children.

Read the story
Three musicians on a stage in the snow with a red Coca-Cola illuminated sign, Christmas trees and a vintage drinks machine
Client
Coca-Cola
Year
2020
Format
Surprise concerts for children at two healthcare facilities
Location
Affoltern am Albis and Nottwil

At a glance

  • Two unplugged Christmas surprise concerts by Baschi and Loco Escrito for children and young people
  • Stages on flat roofs at the children's rehabilitation centre in Affoltern am Albis and the paraplegic centre in Nottwil
  • Morning set-up of stage, lighting, technical systems, two large Christmas trees and a retro illuminated sign; concerts at 16:00
  • Branding, decoration, logistics, set-up and take-down by made, commissioned by jim & jim

Coca-Cola had quietly organised two surprise Christmas concerts at healthcare facilities for children and young people.

Video (YouTube)

By morning, the children could see something happening outside the children’s rehabilitation centre in Affoltern am Albis and the paraplegic centre in Nottwil. Activity around the stage, lighting and technical setup, followed by two large Christmas trees and a retro illuminated sign, fuelled rumours of a free concert. At 16:00, Coca-Cola artists Baschi and Loco Escrito stepped onto the flat-roof stages, warmly wrapped up and secured against the risk of falling.

Performing with enthusiasm and «viel Liebi», plenty of love, the artists delighted their young audience and brought a Christmas atmosphere. An unusual activation in an unusual pandemic year.

Delivery

  • Branding
  • Decoration
  • Christmas trees brought from the North Pole, decorations included
  • Logistics
  • Set-up and take-down, including the stage

We delivered this project for jim & jim.

Credits

Client
Coca-Cola
Location
Affoltern am Albis and Nottwil
Year
2020
Topics
event

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch