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Visana 2022

Visana Sprint Roadshow

Visana's youth sprint races take place at 27 locations across Switzerland each year. The Visana Piazza added an experience beyond the competition.

Client: Visana
Year: 2022
Format: Roadshow at 27 sprint races with the Visana Piazza
Services: Sponsorship activations, Gamification, Roadshows

At a glance

Visana as main sponsor of youth sprint races: 27 cantonal finals in summer 2022 and the Swiss final in Winterthur
In-house Mujinga game: children try to match Mujinga Kambundji's 100-metre record using a buzzer
Visana Arena with purpose-designed furniture, games, a message wall and a target-time screen
Furniture design and construction, planning of 27 stops, set-up, take-down, storage and maintenance

Impressionen vom Visana Sprint Final in Winterthur

White and red dominated Visana’s presence as main sponsor of the nationwide youth sprint races. Sprinter Mujinga Kambundji also played a prominent role, visiting races regularly as an ambassador. In a game we programmed in-house, children tried to match her 100-metre record using a buzzer. The game appealed to both younger and older visitors.
The Visana Arena, with purpose-designed Visana furniture, games, a message wall and a target-time screen, was also busy with participants, fans and families.
The Visana Sprints took place at 27 locations throughout summer 2022 as cantonal finals. The Swiss final was held in Winterthur with Mujinga Kambundji in attendance.

Simon Stettler, Leiter Sponsoring Visana, über die Zusammenarbeit mit made Marketing.

Delivery

Brainstorming and activation concept with Visana
Visana Piazza visualisation
Visana furniture design and construction
Planning a 27-stop roadshow across Switzerland
Mujinga game development
Target-time screen photo activation
Set-up, take-down and on-site coordination
Equipment storage and maintenance

Simon Stettler, Leiter Sponsoring Visana , über die Elemente der Visana Arena.

Beda Binder, Programmierer und Storyteller über den Ablauf der Game-Entwicklung.

Raymond Schlatter, zu den Herausforderungen in der Logistig und dem cleveren Design des Mobiliars.

Visana-Sprint-Zelt mit Bildschirmen, davor rot-weisse Visana-Möbel aus Holzkisten und nummerierte Hocker auf Kies

Rot-weisse Visana-Tischbox mit Laufbahn-Print, Hocker mit Startnummern 3, 7 und 8, dahinter Infostelen zu Mujinga Kambundji

«Instead of receiving pages and pages of concepts, we were presented with solutions. The human side matters on projects like this too. With made Marketing, that was right.»

Simon Stettler Head of Sponsorship, Visana

Credits

Client: Visana
Services: Sponsorship activations, Gamification, Roadshows
Year: 2022

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch