made

Know-how

Sponsorship activations

A sponsorship activation works when it fits the venue, the audience and what the sponsor wants to say. We develop and build activations that connect the brand with the event.

Sponsorship activations with real brand presence

A sponsorship activation works when it fits the venue, the audience and what the sponsor wants to say. We develop the concept ourselves or build the activation on your briefing. Either way it shows the brand or the company clearly and keeps a real link to the event, whether that is a festival, a sports event, a town fair or a concert.

We look closely at who is actually there: families, music fans, Gen Z or sports crowds. Depending on whether the activation stands indoors or outdoors, we plan for weather resistance, structural load or modular set-up. Material and equipment you already own we reuse where it makes sense.

Two people in orange overalls and helmets sliding down Zweifel's wet Chips Heaven slide, with a balloon behind them Pallet lounge under a wooden pergola on a festival meadow, backrests with green and white Heineken logos Coke Studio area built from red containers with a bar, a round truss tower and visitors on seating cubes Inside the Mobiliar stand with a screen, buzzer pillar, disco ball and red and blue lighting

In our own workshop we build event furniture and custom elements: welcome counters, pallet lounges, personalised buzzer pillars, a giant bottle made of steel scaffolding. We work with a wide range of materials, build new pieces or adapt existing ones.

On request we also handle logistics, set-up and dismantling, and store stands and event material properly between jobs in our warehouse in the canton of Aargau.

Questions? Already have an idea or a briefing? Tell us what you have in mind and we will talk through feasibility, options and concepts.

Two examples

The Coke Studio festival concept with content rooms and LED vibes, and Snack Attack for Zweifel Chips, a festival activation with analog gamification.

What clients say

Our journey starts each time with a joint brainstorming. The ideas we pick are then worked out excellently by made Marketing, as they are every year. Our collaboration is built on mutual trust, we have a very open exchange with made, and the ideas always land with the best possible result.

— Luca Cadlini, Brand Manager Heineken

We are very happy with the activation and got nothing but positive feedback from the guests. We are delighted.

— Ueli Stutz, Live Marketing & Sponsoring Manager, Zweifel Pomy-Chips AG

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Projects in this area

Round LED gaming table with «200 Jahre» lettering in front of an indoor-sports photo wall and Mobiliar anniversary logo, with a high-score screen to the left

Die Mobiliar

Mobiliar anniversary game

For Mobiliar's 200th anniversary, we developed an interactive sponsorship activation: a round LED gaming table with its own game.
Black scoop container with a colourful logo, eye emojis and an orange cube on the roof, three promoters on the stage and deckchairs alongside

scoop (Coop)

scoop Fish and Win

scoop, Coop's youth platform, meets Gen Z at festivals. Together with jim & jim, we developed a loot-box fishing concept for the brand.
White container with its long side open, turquoise PureGym interior, ski ergometer, leaderboard, plyometric boxes and a white logo sculpture

PureGym

PureGym Container

The PureGym Container: mobile brand activation for fitness and movement.
Miele stand in a wooden chalet style with a framed screen, sheepskin-covered armchair, floor lamp and oven column

Miele

Miele activation for DAS Zelt

For Miele at «Betty Bossis Koch- und Dinner-SPEKTAKEL» in DAS Zelt, we turned an oven into a digital Glücksrad and created a chalet-style setting.
Three life-size cardboard cutouts of the Zivadiliring podcast hosts in front of a Blick logo wall on a red Blick carpet

Ringier

Blick at Zivadiliring in Hallenstadion

A prominent Blick brand presence at the 2025 podcast event in Zürich's Hallenstadion.
Red HSBC container with an illuminated sign, screen and two pedal trainers, flanked by HSBC Private Bank flags

HSBC

Gamification for HSBC at SailGP

HSBC's Distance Challenge gets visitors involved at SailGP Genf 2025.
Blick wooden shelter with a rodeo arena beside Schweizer Illustrierte's glass container, against the mountains in Mollis

Ringier

Ringier at ESAF 2025

Blick and SI bring bull riding to ESAF 2025.
Pallet bench under a pergola with two wooden Heineken signs, a green logo and red star, with festival tents behind

Heineken

Heineken at OAF 2024/2025

Relaxing, singing and dancing with Heineken at Openair Frauenfeld.
Concrete-look container with graffiti and «Lift» lettering, two visitors at the open door, with the festival site at dusk

Jägermeister

Jägermeister at Frauenfeld 2025

A lift activation at Openair Frauenfeld 2025.
Green Heineken container with white shutters and an illuminated sign beside Restaurant Waisenhaus in Thun

Heineken

Heineken containers at Women's EURO

Heineken accompanied Women's EURO 2025 with prominent containers in fan zones across Switzerland.
Blick roller disco under a white tent roof with branded barriers, a disco ball and a container outside Messe Basel

Ringier

SI and Blick at Eurovision

Extravagant outfits, a photo spot and roller-disco action at Eurovision for Blick and Schweizer Illustrierte.
Mobiliar's gamified photo activation with visitors at the stand

Die Mobiliar

Activation for Mobiliar

For its sponsorship presence at the Energy Events, Mobiliar relies on gamification.
Four made team members seen from behind in front of the Velo mirror cube, reflecting snow-covered mountains

VELO

Velo mirror cube at festivals

Velo's festival presence centres on a giant mirrored cube with an immersive interior.
Sprite bus stop with an XXL can and ice cubes on the roof, on a paved square under plane trees, with a man on the phone beneath it

Sprite

Sprite Zero Refresh bus stop

Sprite's gamified bus stop helped people cool down at festivals and in city centres.
Red container facade with the Coke Studio logo, a Coca-Cola truss ring and Creator's Paradise lettering

Coca-Cola

Coke Studio at festivals

The Coke Studio festival concept with content-creation rooms and LED lighting.
Orange Snack Attack wall with four oversized mouths, players in team bibs and a promoter on the platform

Zweifel

Zweifel Chips at festivals

Snack Attack is a highly visible festival activation combining analogue gamification with fun.
Eichhof Craft Bar made from pallet wood, with a roof terrace, pergola and potted trees on the shore of Vierwaldstättersee

Eichhof

Eichhof pergolas at Luzern Live

Eichhof made its debut at Luzern Live in summer 2023, welcoming visitors with a local approach at two locations.
Red pergola with «Stay a little bit longer» lettering and wooden swings in front of the white DZT tent with a Glücksrad

Deutsche Zentrale für Tourismus

DZT at Züri Fäscht

Deutsche Zentrale für Tourismus presented its #feelgood campaign for sustainable travel to Germany at Züri Fäscht 2023.
Festival visitors playing table football under red Blick parasols, with a table-tennis table and tents behind them in the evening light

Ringier

Blick Cube at OAF

At OAF, Blick showed its sporting side with table tennis and a trick-shot competition, while red-carpet mirror walls reflected its people coverage.
View from above of the Coke Studio Village: Carpool Karaoke Jeep beneath a truss roof, red container with Studio Shop and a drum kit

Coca-Cola

Coke Studio

Coca-Cola toured Swiss music festivals with the Coke Studio concept in 2022 and 2023, including Carpool Karaoke and a silent disco.
Turquoise Heineken Silver misting arch with a red star, with festival visitors underneath in the spray at Street Parade

Heineken

Heineken Refresh

Heineken Silver's misting arch cooled visitors at Street Parade 2022 in Zürich and Openair Gampel in Valais.
White-painted wooden Heineken Beach Bar with a swing seat, rattan lamps and shelves, beside turquoise ring swings

Heineken

Heineken Silver

Heineken Silver toured festivals in summer 2022 with an Instagram-ready private jet and swings beside a Caribbean-style beach bar.
Blue sprint track with starting blocks, Visana Sprint barriers and spectators in front of a marquee and buildings in Winterthur

Visana

Visana Sprint Roadshow

Visana's youth sprint races take place at 27 locations across Switzerland each year. The Visana Piazza added an experience beyond the competition.
Yellow Birra Moretti building facade with green shutters, a mural, string lights and guests at the bar

Birra Moretti

Piazza Moretti

At Zürich's Street Food Festival, Birra Moretti welcomed visitors to a recreated Italian piazza with a striking facade.
Runners waiting outside the blue-and-white adidas Promocube with glass walls and an adidas cube on the roof

adidas

adidas Zürich Marathon

A photo keepsake and a little encouragement for runners at the Zürich Marathon finish line.
Wooden crates with potatoes, buzzers and variety labels in the snow, in front of the orange Zweifel tent and scoreboard

Zweifel

Zweifel in the sponsorship village

Zweifel's winter activation put potatoes at the centre of an interactive game that got players working up a sweat.
Red DZT stand with a photo wall, wooden barrels and visitors beneath the balcony of «Chuchi am See»

Deutsche Zentrale für Tourismus

DZT at Allianz Cinema

An ideas generator and a bicycle slot machine introduce visitors to German holiday destinations.
Promotional staff in Sprite shirts outside the container, players at hoops behind mesh panels and a «#Stayfresh» banner

Sprite

Sprite Basketball Challenge

A multiplayer basketball challenge in a converted container.
Green Sprite container with four shower cubicles and basketball hoops, a «#Stayfresh Zone» banner and people in front

Sprite

Sprite Shower Challenge

Score a basket and give your friend 24 seconds under a warm shower.
Orange Fanta water slide on a lakeshore, with a person flying out of the tube towards the air cushion

Fanta

Fanta Thunderstorm

The fastest wind-powered water slide.
Two people in orange overalls and helmets slipping on the wet ramp marked «Chips Heaven»

Zweifel

Zweifel «Chips Heaven»

A slippery climbing challenge that entertained players and festival crowds alike.
White Sprite container with an illuminated «Sprite Tattoo Pop-Up Store» sign, pallet furniture and a green barrel on sand

Sprite

Sprite Tattoo Container

Building and running a mobile pop-up tattoo studio.

FAQ

How do I turn a sponsorship into an experience?

With an activation that fits the event, the audience and your message, and that gets people to join in. At the Openair Frauenfeld, festival-goers in the Jägermeister lift picked a music style at the press of a button, and at SailGP in Geneva they pedalled for HSBC to get a boat to the buoy. We develop the concept ourselves or build on your briefing.

How much does a sponsorship activation at a festival cost?

A festival activation with a built installation, logistics, set-up and take-down starts at around 30'000 francs. The price depends mainly on the space, the builds, technology, the number of events and staffing. We are happy to work to a cost ceiling you set, and we reuse material you already have.

When should I start planning a sponsorship activation?

As early as possible; for a festival summer ideally 4 to 6 months ahead. That leaves time to plan the concept, build, permits and logistics without a rush. If we come in later, we can also deliver single modules such as an experience container or a game.

At which events do you run sponsorship activations?

At festivals, sports events, town festivals and concerts across Switzerland, for example the Openair Frauenfeld, Energy Air, the Street Parade, Züri Fäscht, the ESAF in Mollis and SailGP in Geneva. For Zweifel we also worked in the snow at the Migros Ski Day races, where the whole set-up fitted on two pallets and went up to the sponsor village by cable car.

Do you work with the organiser and my lead agency?

Yes, often. Many activations are created together with agencies such as jim & jim, and we then take on the build, technology, game and logistics. With organisers and cities we coordinate the site, permits, set-up and take-down, at Züri Fäscht for example with the organising committee and the City of Zürich.

What happens to the material after the event?

We store stands and event material in our warehouse in Stetten (AG) and bring it back for the next deployment. That way elements stay in use over several seasons; the Chips Heaven ramp became the core of Zweifel's festival activations for three years. We often build lounges from upcycled pallets.

Rachel Manetsch

Get in touch

Rachel Manetsch, Co-owner, innovation and concept development

+41 79 337 21 08 rachel@mademarketing.ch