DZT at Allianz Cinema

made Marketing developed a visually engaging presence for the Swiss office of Deutsche Zentrale für Tourismus (DZT), reflecting the new «German. Local. Culture.» campaign and its four themes: Taste, Green, Craft and Flair.

The technical elements developed by made were an ideas generator and a digital bicycle slot-machine game.

Video (Vimeo)

At the press of a button, the ideas generator prints a relevant travel tip on a receipt. It randomly selects and briefly introduces one of the partner regions, then prints a tip matching the chosen theme: Taste, Craft, Green or Flair. This short activity gives the stand team a way to start conversations with visitors.

The DZT bicycle game, developed and programmed in-house by made Marketing, is another focal point of the roadshow. Visitors who pedal have a chance to win a trip to one of the partner regions.

Angela Kessler, the project lead at DZT, says: «It was important to give visitors plenty of impressions of Germany as a holiday destination without overwhelming them with information. The printable travel ideas are a great solution.»

Delivery

• Idea development
• Roadshow planning and visualisation
• Project management and coordination
• Travel-ideas generator and bicycle slot-machine development and construction
• Storage, transport, set-up and take-down

Roadshow impressions