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Sprite 2019

Sprite Basketball Challenge

A multiplayer basketball challenge in a converted container.

Client: Sprite
Year: 2019
Format: Festival container with a basketball challenge
Services: Sponsorship activations, Gamification, Experience containers

At a glance

Simultaneous basketball challenge for up to four players in a converted shipping container
Used at summer 2019 festivals for Sprite, linking to brand ambassador LeBron James
A button starts the countdown; the highest scorer wins a prize and the other players can try a Sprite
Gym-style interior with controls, LED panels and sensors, built at made's storage site in Busslingen

Gamification may be a buzzword, but play and competition are well-established forms of entertainment. Young people who know basketball player LeBron James naturally think of shooting hoops. His role as a Sprite ambassador provides the link to Sprite’s activation at festivals in summer 2019.

Sprite-Container mit Leuchtschild «Sprite Basketball Challenge», wartende Jugendliche und LeBron-Aufsteller auf Palettenboden

Up to four opponents can compete in the Sprite Basketball Challenge. A button starts the countdown, and the aim is to shoot and score as often as possible. The winner gets a prize; the others can try a Sprite. Laughter, sweat, catching a breath, pats on the back and photos: this physical challenge, with its analogue feel, was well received by festival visitors.

The shipping container converted by made has a wood-look interior inspired by a gym. Together with the controls, LED panels and sensors, it was developed and built in Switzerland at our storage site in Busslingen.

Promotor in Sprite-Shirts vor dem Container, Spielende an den Körben hinter Gittern, Banner «#Stayfresh»

Delivery

Technical planning and management of the full conversion
Prototype development
Container conversion, including welding and timber construction
Game mechanics development and programming
Sensor development and installation, LED screen controls
Logistics
Set-up and take-down

Credits

Client: Sprite
Services: Sponsorship activations, Gamification, Experience containers
Team: Cristian Conde
Year: 2019

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Cristian Conde

Cristian Conde
Co-owner, creative director

+41 79 298 51 10
cristian@mademarketing.ch