Feldschlösschen (beer4you)
justdrink.ch game
- Client
- Feldschlösschen (beer4you)
- Year
- 2019
- Format
- Custom game and bar for Swiss Beer Day
- Location
- Feldschlösschen brewery, Rheinfelden
- Services
- Gamification, POS-Marketing
At a glance
- Custom game and bar for the digital brand beer4you on Swiss Beer Day at the Feldschlösschen brewery
- A beer tap converted into a controller operates the beer-bar-themed game developed by made
- Players who get seven bottles into the delivery cart win two litres of beer
- Bar and back bar, including the integrated screen, designed and built by made
On Swiss Beer Day, visitors to the Feldschlösschen brewery in Rheinfelden were introduced to the digital brand beer4you through play. The aim was to bring story, fun and attention together in one coherent activation. made designed and built both the bar and back bar.
Christopher Gärtner, Communications Manager Beer4you
The finishing touch was a beer tap converted into a game controller. The beer-bar-themed game we developed and programmed attracted many visitors. With skill, a light touch and a little luck, players had to guide bottles through an opening into a delivery cart. Anyone who got seven bottles into the cart could take home two litres of beer.
Delivery
- Concept development
- Game design and programming
- Construction of the bar and back bar, including screen integration
- Set-up and take-down
«An extremely straightforward and flexible team. made Marketing quickly understood us as a client and what we needed, and ultimately delivered a tailored, cost-effective solution. Thank you for the great job!»
Credits
- Client
- Feldschlösschen (beer4you)
- Services
- Gamification, POS-Marketing
- Location
- Feldschlösschen brewery, Rheinfelden
- Year
- 2019
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Rachel Manetsch
Co-owner, innovation and concept development
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