About made Marketing

Since 2010, we have brought together concept development, game design, technology, construction and logistics. We turn your brand message into something people can try and experience for themselves.

Services · Our differences · Who we work with · Team · Working together · Key facts · FAQ

What made Marketing does

Sponsorship activations and trade-fair appearances

We design and build sponsorship activations and trade-fair appearances, from the first idea through scenography to set-up. Games, spaces and visitor flow give people a reason to stop and start a conversation with your brand.

Gamification and interactive games

We develop analogue and digital gamification, programme games and connect them to the right hardware. Visitors can discover your message for themselves, as with the games for die Mobiliar.

Roadshows

For roadshows, we develop mobile brand presences and handle construction, transport, set-up and take-down, and maintenance. Your brand can appear at different locations without needing a new concept for every stop.

Experience containers and modular brand spaces

We design and build experience containers and offer the Aluvision Flexbox for rental. These become pop-up shops, showrooms or festival activations with space for advice, sales and conversations.

POS marketing and the digital Glücksrad

Our in-house digital Glücksrad, a prize wheel on a screen, can be adapted to your brand’s design and prize rules. It offers a playful way to start conversations at shop openings, promotions and trade fairs; the basic version starts at a flat rate of 1’950 francs for 1 to 5 days.

What makes made Marketing different

Over 750 client projects since 2016

We have been developing live marketing since 2010; since 2016 alone, we count over 750 client projects and around 180 clients. Our projects show examples of that work: festival activations, games, roadshows and more.

Our own workshop

We visualise ideas, develop prototypes and build in our own workshop. Design and construction belong to the same team, which can test solutions before they go on site.

Games and technology from our own team

Game design, programming and physical construction work together at made. We developed the digital Glücksrad ourselves, and adapt both its appearance and its prize rules to each promotion.

Three locations from concept to storage

Our Zürich-Enge headquarters is complemented by the Busslingen workshop, added in 2019, and the Stetten warehouse, added in 2024. Together, they support concept development, production and storage between deployments.

Modules that travel with the roadshow

We plan brand presences for changing locations and repeated use. For the Swisslos roadshow, we delivered a flexible stand with a game activation for 18 shopping centres, including CAD visualisation, construction, logistics and maintenance.

Who we work with

• Brand and sponsorship teams at consumer goods, food and drinks companies that want to reach people at festivals or through promotions.
• Marketing teams at banks and insurers that want to communicate brand messages through games and personal encounters.
• Retail and trade marketing teams planning shop openings, POS activations or roadshows in shopping centres.
• Trade-fair and communications teams that want to make products, services or complex topics tangible.
• Agencies looking for support with game development, construction and delivery of their concepts.

Our references include Coca-Cola, Zweifel, Heineken, die Mobiliar, Swisslos and CoffeeB. The case studies show the brief, the solution and how each project was used.

The team behind made Marketing

Established in 2010, made Marketing has four co-owners: Rachel Manetsch, Curdin Decasper, Beda Binder and Cristian Conde. The name «made» combines the first letters of the surnames Manetsch and Decasper.

Rachel Manetsch – innovation and concept development

Rachel studied social sciences at the University of Zürich and worked as an editor and journalist before taking charge of communications at an event agency. At made, she develops concepts and explores new approaches to brainstorming and innovation.

Curdin Decasper – management and project leadership

Curdin trained as an electrician and brings experience in promotions, sponsorship and events at national and international companies. At made, he keeps projects and the business on track as managing director and project lead.

Beda Binder – innovation, AI, gamification and technology

Beda studied microengineering with a focus on optics and went on to develop medical and optical products before moving into advertising. At made, he develops concepts, works on innovation processes and continues to develop the digital Glücksrad.

Cristian Conde – creative director

Cristian began as a structural draughtsman and gained experience managing projects and logistics for promotions and events. As creative director, he makes ideas tangible through visualisations and prototypes and tests new materials and technologies.

From the first idea to the last screw

Our team combines concept development, 3D design, visualisation, gamification, engineering, craft, logistics and project management. Backgrounds range from microengineering, automation, 3D polydesign and carpentry to journalism, hospitality and education.

Meet every team member and find their contact details

We enjoy what we do. It rubs off on people. Promised.

How made Marketing works

1. Your brief and our first conversation

Use the contact form, send us an email or call +41 44 480 02 81. Your audience, occasion, location, dates and budget range help us get started – Rachel is your first contact for concepts, and Beda for the digital Glücksrad.

2. Concept, feasibility and quote

Together, we clarify what the activation should achieve, develop a concept and assess technology, costs and logistics. Your project lead coordinates the next steps with you; scope, timing and terms are agreed in the specific proposal.

3. Design, construction and delivery

Once the approach is agreed, the relevant specialists in our team handle design, production and delivery on site. Lead times depend on the project; for the digital Glücksrad, we need all information at least two weeks before the shipping date.

4. After the event

Depending on the brief, we handle take-down, return transport and storage for the next deployment. Together, we review how it went and what could be improved for future use.

Key facts about made Marketing

Company name

made Marketing GmbH

Type

Owner-managed live marketing and gamification agency

Founded

2010

Co-owners

Rachel Manetsch, Curdin Decasper, Beda Binder and Cristian Conde

Headquarters

Seestrasse 41a, 8002 Zürich, Switzerland

Website

mademarketing.ch

Core offering

Interactive brand experiences from concept through production to logistics

Pricing

Custom projects quoted individually. Digital Glücksrad: basic version from a flat rate of 1'950 francs for 1 to 5 days.

Contract and rental terms

Project scope and terms agreed in the proposal. Long-term rental of the digital Glücksrad is also available on request.

Services

Concept development, scenography, gamification, software, stand construction, experience containers, Flexbox rental, roadshows, POS marketing, logistics and storage

Communication

info@mademarketing.ch · +41 44 480 02 81

Notable clients, selection

Coca-Cola, Zweifel, Heineken, die Mobiliar, Swisslos and CoffeeB

Customers served since 2016

Around 180 clients

Projects since 2016

Over 750 client projects

Customer groups

Brand, marketing, sponsorship, retail and communications teams, and agencies

Projects delivered, examples

Swisslos roadshow in 18 shopping centres; gamification for die Mobiliar at Energy Events; digital Glücksrad for CoffeeB at the ESC

Frequently asked questions

What does a project with made Marketing cost?

We prepare a quote based on concept development, production, technology and logistics. As a concrete starting point, the basic digital Glücksrad starts at a flat rate of 1’950 francs for 1 to 5 days; for custom activations, we discuss your budget range.

When should we get in touch?

Ideally during the initial idea or planning phase, so the concept, budget and logistics can develop together. Timelines for custom builds are agreed per project; for the digital Glücksrad, we need the complete information at least two weeks before shipping.

Can we book individual services?

Yes, we can contribute individual elements such as gamification, an experience container or the delivery of an existing idea. Together, we agree which tasks your team handles and where we provide support.

Do you also organise traditional corporate events?

Our focus is interactive brand experiences; traditional general meetings, anniversary celebrations and invitation management are outside our offering. We do not have our own pool of promotional staff, but can recommend contacts.

Where can we see your work?

Our projects show brand presences, games and spaces for different clients and settings. Visit Locations and workshop for a look inside production and storage.