Hello Spring promotion at Zürich Airport

made’s brief was simple to describe but tricky to solve: draw passengers’ attention to Level 2 in the Airside Center after security, an area often overlooked, particularly by transfer passengers.
People moving through a terminal rarely have time to spare, so we needed a door opener that worked in seconds.
Our answer was Coin-to-Play, an accessible mechanic anyone could understand: collect a coin, insert it and win. No knowledge test, app or lengthy explanation, just a small, friendly incentive to take that extra step.

More on this soon.