Stadt Winterthur (31DAYS) 2024

31DAYS at Climate Day

A meeting place for 31DAYS, an initiative encouraging people to leave their cars at home.

Client: Stadt Winterthur (31DAYS)
Year: 2024
Format: Promocube with an outdoor exhibition at Climate Day
Location: Winterthur
Services: Roadshows, Experience containers

At a glance

Promocube at Winterthur Climate Day as a meeting place for more than 1,000 participants in the 31DAYS initiative
Video wall inside the cube showing participants talking about their 31 days without a car
City of Winterthur outdoor exhibition «Mobilität im Wandel» with before-and-after comparisons on pallets and pavement signs
Weatherproof, space-saving solution designed for repeated use

The 31DAYS project took place in Winterthur. With our Promocube at Winterthur Climate Day, we created a meeting place for its more than 1,000 participants.

Rückseite des Promocubes mit violetten, grünen und pinken 31DAYS-Flächen vor dem Technikum-Gebäude

This project made full use of the Promocube’s adaptability. Large coloured surfaces made it visible from a distance. Inside, a video wall showed participants talking about their 31 days without a car. The meeting area was initiated by the City of Winterthur.

Innenraum des Cubes mit blauer 31DAYS-Wand, Theke mit Kopfhörern und Bildschirm, daneben Lastwagen

Offener Promocube mit 31DAYS-Würfel, Theke, Bildschirm und Sponsorentafel bei bewölktem Himmel

Around the cube, the City of Winterthur presented an outdoor exhibition called «Mobilität im Wandel», or «Mobility in transition». It showed before-and-after comparisons of street layouts. Our task was to propose ways to meet the city’s exhibition requirements. Pallets and pavement signs provided a durable, compact, weatherproof solution that could be used repeatedly.

Kundenstopper auf Paletten mit Vergleich des Neumarkts heute und 1993, im Hintergrund weitere Tafeln und Zelte

Blaue Tafel «Mobilität im Wandel» mit Velofahrerin und Kennzahlen der Stadt Winterthur auf Paletten

Delivery

Project management and advice
Graphics
Set-up and take-down
Logistics

«I found the collaboration very open, even when changes were requested at extremely short notice. Professional, supportive, on time and friendly. And the results turned out beautifully.»

Manuela Fuchs Climate Project Manager, City of Winterthur