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Kernkraftwerk Leibstadt 2024

KKL anniversary experience

An informative visitor experience for the 40th anniversary of Leibstadt nuclear power plant.

Client: Kernkraftwerk Leibstadt
Year: 2024
Format: Visitor experience with four container stations
Location: Leibstadt nuclear power plant
Services: Gamification, Trade-fair appearances

At a glance

Visitor experience for the public 40th-anniversary celebration at Leibstadt nuclear power plant, developed with a KKL working group
Four stations across the site: Interstellar, Klima-Power, Jobs@KKL and Innovation
Infinity mirror room tracing uranium's journey to Earth, plus a game about power-plant types and CO2 emissions
Employee video clips, a robot dog, drones and 3D printing in the Innovation Lab zone

Kühlturm des Kernkraftwerks Leibstadt über dem offenen Innovation-Container mit Besuchern und Holzzaun

For the 40th anniversary of Leibstadt nuclear power plant, we worked with a KKL working group to develop a visitor experience for the public celebration on site. Four stations offered an engaging, educational journey through the power plant, inviting visitors to explore different aspects of its operation interactively.

Interstellar
An infinity mirror room took visitors into space, tracing the formation of stardust and uranium’s cosmic journey to Earth. Guests learned how a rare event billions of years ago laid the foundations for the fuel used today.

Orange beleuchteter Container mit Leuchtschild Interstellar und Aufsteller in der Abenddämmerung

Infinity-Spiegel mit rot-violettem Sternennebel in einem dunklen Raum

Klima-Power
This station made energy technology tangible. «Switzerland’s most powerful engine, at 1.7 million horsepower, produces climate-friendly energy in Leibstadt» was the message of this stand element. A game helped visitors understand how different types of power plant affect carbon emissions.

Beleuchteter Klima-Power-Container am Abend mit Besuchern vor Videowand und blauen Sitzwürfeln

Klima-Power-Container mit offenen Türen vor dem dampfenden Kühlturm, Besucher vor der Videowand

Jobs@KKL
This stand showed the range of careers at KKL and offered information for people interested in working there. In short video clips, employees from different departments described their daily work, giving insights into the opportunities at KKL.

Violett beleuchteter Jobs@KKL-Container am Abend mit Foto eines Mitarbeiters im Kontrollraum auf der Türe

Besuchende im Jobs@KKL-Container vor Bildschirm und kleinen Figuren der Mitarbeitenden

Innovation
In the Innovation Lab zone, visitors encountered technologies already in use at the plant, including a robot dog that navigates obstacles, drones and 3D printing. The station showed how KKL applies new technology in its operations.

Rot angestrahlter Kühlturm bei Nacht über dem Innovation-Container mit Besuchergruppe

Innovation-Container mit hellblauen Sitzwürfeln, Holzzaun und Parcours aus Paletten bei Tag

Delivery

Brainstorming and concept phase
Visualisations
Renderings
Project management
Programming
Look and feel
Activation design and construction
Set-up and take-down of the visitor experience

Credits

Client: Kernkraftwerk Leibstadt
Services: Gamification, Trade-fair appearances
Location: Leibstadt nuclear power plant
Year: 2024

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch