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Sprite 2019

Sprite Shower Challenge

Score a basket and give your friend 24 seconds under a warm shower.

Client: Sprite
Year: 2019
Format: Festival container with a basketball and shower challenge
Services: Sponsorship activations, Gamification

At a glance

Converted shipping container with showers and basketball hoops for Sprite during the 2019 festival season
Scoring a basket gives a friend 24 seconds of warm shower time
Up to four pairs can play and shower at the same time
Raises awareness of the Swiss government's Energy Challenge water-saving campaign
Planning, plumbing, conversion, game mechanics and sensors all developed by made

Grüner Sprite-Container mit vier Duschkabinen und Basketballkörben, Banner «#Stayfresh Zone», Personen davor

What do Sprite, basketball and showers have in common? At first glance, not much. But they made just the right combination for the summer 2019 festival season. How? Basketball star LeBron James endorses Sprite. The Basketball Challenge, another Sprite activation, pays tribute to him through a game. But after several days at a festival, most people long for a warm shower. That is where the Shower Challenge comes into play. Score a basket and your friend gets 24 seconds of almost uninterrupted shower time at a pleasant temperature.

Up to four pairs of friends can play and shower simultaneously. Besides helping everyone freshen up, the activation raises awareness of the Swiss government’s Energy Challenge water-saving campaign. The shipping-container conversion, planning, design, material selection, plumbing solutions, controls and sensors were all custom-built in Switzerland by made.

Delivery

Technical planning and management of the full conversion
Fresh-water and wastewater plumbing
Prototype development during testing
Container conversion, including welding and timber construction
Game mechanics development and programming
Sensor development and installation
Logistics
Set-up and take-down

More about container builds

Credits

Client: Sprite
Services: Sponsorship activations, Gamification
Team: Cristian Conde
Year: 2019

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Cristian Conde

Cristian Conde
Co-owner, creative director

+41 79 298 51 10
cristian@mademarketing.ch