made

HSBC

Gamification for HSBC at SailGP

HSBC's Distance Challenge gets visitors involved at SailGP Genf 2025.

Read the story
Red HSBC container with an illuminated sign, screen and two pedal trainers, flanked by HSBC Private Bank flags
Client
HSBC
Year
2025
Format
Sponsorship activation with an experience container and game
Location
SailGP Genf
Services
Sponsorship activations, Gamification, Experience containers

At a glance

  • HSBC-branded container with a purpose-built Distance Challenge game at SailGP in Genf
  • Pedalling builds energy; the buzzer launches the boat, with distance to the buoy determining the result
  • High scores win prizes, and every participant receives an ice cream

Video (Vimeo)

An HSBC-branded container and a purpose-built game inspired by SailGP created a short, engaging brand interaction. The aim was to get as close to the buoy as possible. Players built up energy by pedalling, then pressed the buzzer to launch the boat and see how far it travelled.

Geöffneter roter Container mit Screen «HSBC Distance Challenge», Pedalen und Buzzer auf rotem Podest

High scorers could win prizes, while every participant received an ice cream. The activation left a lasting impression and appealed to visitors of all ages.

Besuchende vor dem HSBC-Container am SailGP Genf, Promotorin im roten Polo im Eingang Innenraum des Containers mit Spielscreen, zwei weissen Pedaltrainern, rotem Buzzer und Eisbox Drei Besucherinnen mit Sonnenhüten vor dem HSBC-Container, der Screen zeigt die Distance Challenge Menschentraube vor dem HSBC-Container im Gegenlicht, daneben Rolex- und SailGP-Wände

Strasse am SailGP-Gelände in Genf mit HSBC-Container, Emirates-Fahne und Besuchenden mit Fächern

Behind the scenes

  • Concept development
  • Project management and coordination
  • Illustrations and visuals
  • Logistics

«A highly professional and responsive agency with a genuine ability to think beyond the obvious. The activation was perfectly adapted to the onsite event and delivered flawlessly, on time and in budget. We would definitely work with Made Marketing again!»

Flurina Rohr Marketing Events and Campaigns Manager, HSBC Private Bank

Credits

Client
HSBC
Services
Sponsorship activations, Gamification, Experience containers
Location
SailGP Genf
Year
2025

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch

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