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Tourism Ireland 2025

Ireland Weeks at Zürich main station

A taste of Irish joie de vivre at Zürich main station ahead of St Patrick's Day.

Client: Tourism Ireland
Year: 2025
Format: Promotion at Zürich main station
Location: Zürich main station
Services: POS-Marketing

At a glance

One-day presence for Ireland Tourism during Ireland Weeks in the hall of Zürich main station
100 m² photo exhibition of Irish sights, with a green carpet and a planned lighting scheme
Exhibition elements and brochure dispenser developed in-house, with cardboard sheep for photos
Mobile Irish pub «O’Slaneys» at the heart of the setting, complemented by a dance performance

During Ireland Weeks, we brought a taste of Irish joie de vivre to Zürich main station with a one-day activation for Ireland Tourism.

Fotoausstellung auf grünem Teppich in der Bahnhofshalle des HB Zürich mit weissen Stellwänden, Pappschafen und Irish Pub

In the centre of the station’s large hall, Ireland Tourism presented a 100 m² photo exhibition featuring sights from the Emerald Isle.

A green carpet caught the eye and clearly defined the area, while the lighting set the atmosphere. The popular cardboard sheep were part of the photo activation. The mobile Irish pub «O’Slaneys» formed the heart of the setting.

Stoffwand mit Foto einer irischen Steilküste und Aufdruck Ireland.com in der Werkstatt

We put our construction expertise to work, developing the exhibition elements in-house, including a brochure dispenser in the same style for a consistent appearance.
Ireland Tourism added several activities, including a dance performance that was popular with the audience.

With careful placement, light-coloured elements and targeted lighting, the compact setup achieved a strong presence in the station’s large hall.

Besucherin in rotem Mantel vor Stellwand mit Küstenfoto, daneben Broschüren-Dispenser und Wegweiser nach Dublin und Galway

Wegweiser nach Galway und Kilkenny auf einem Holztisch vor dem mobilen Irish Pub und einem grünen Piaggio

Concept development and spatial design
Project management and coordination
CAD visualisations
Integration of existing elements
On-site set-up and take-down
Logistics
Storage

Credits

Client: Tourism Ireland
Services: POS-Marketing
Location: Zürich main station
Year: 2025

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch