Coca-Cola
Coke Studio at festivals
- Client
- Coca-Cola
- Year
- 2024
- Format
- Festival activation with experience containers
At a glance
- Coke Studio 2024 festival presence for Coca-Cola, developed and delivered with jim & jim
- Container structure housing content-creation studios, merchandise sales, a bar and a Secret Disco
- Giant ring with pulsing LEDs and personalised messages
- Platform offering a view across the festival grounds from 10 metres up
Once again, we worked with jim & jim to develop and deliver Coke’s international concept for its festival appearances.
The container structure forms the base of the new Coke world. It houses content-creation studios, merchandise sales, a bar and the Secret Disco. Highlights of the Coke Studio 2024 presence include pulsing LEDs, personalised messages to best friends displayed across the giant ring, and a platform offering views across the grounds from 10 metres up.
Beda Binder, technology expert at made Marketing, talks about the project.
Project manager Raymond Schlatter introduces the individual elements of Coke’s presence.
Credits
- Client
- Coca-Cola
- Year
- 2024
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Rachel Manetsch
Co-owner, innovation and concept development
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