Blick at Zivadiliring in Hallenstadion

Blick attended Zivadiliring’s live show as a media partner with an interactive presence.

The Blick cover shoot was the central feature, letting visitors pose for a photo in the style of a Blick cover. A digital Glücksrad offered Zivadiliring and Blick merchandise as prizes. The simple, easy-to-understand mechanics encouraged participation. Combining gamification with direct brand interaction made the stand visible within the event.

A selfie corner with life-size cardboard cutouts of the three podcast hosts complemented the activation. The setup looked surprisingly realistic in photos and encouraged social sharing, generating additional organic content and extending brand awareness online.

The aim was to connect event marketing, gamification and social-media mechanics.

• Delivery
• Digital Glücksrad programming
• Photo activation
• Cardboard cutout production
• Set-up and take-down