Heineken
Heineken Silver
- Client
- Heineken
- Year
- 2022
- Format
- Festival presence with experience containers and a private jet
At a glance
- Clad containers formed the base of Heineken Silver's summer 2022 festival presence
- Silver swings and a Caribbean-style beach bar caught the eye, with a partly hidden private-jet installation as a surprise
- CAD planning, prototype, full interior fit-out, lighting, technical systems, logistics, set-up and take-down
Clad containers formed the base of Heineken Silver’s presence at festivals in summer 2022. The aim was to surprise visitors on several levels. Silver swings and a Caribbean-style beach bar attracted attention, while the partly hidden private-jet installation provided a further surprise.
Delivery
- Planning and CAD visualisation
- Material selection
- Prototype construction
- Full interior fit-out
- Lighting and technical-system planning and installation
- Event lighting
- Branding
- Logistics, set-up and take-down
- Organisation
Cristian Conde, Kreativkopf mit goldenen Händen, zum Heineken-Silver-Projekt. (Vimeo)
Credits
- Client
- Heineken
- Year
- 2022
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Rachel Manetsch
Co-owner, innovation and concept development
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