made

Ringier

Blick Cube at OAF

At OAF, Blick showed its sporting side with table tennis and a trick-shot competition, while red-carpet mirror walls reflected its people coverage.

Read the story
Festival visitors playing table football under red Blick parasols, with a table-tennis table and tents behind them in the evening light
Client
Ringier
Year
2023
Format
Festival presence with a Promocube and games area
Location
Openair Frauenfeld
Services
Sponsorship activations, Gamification, Experience containers

At a glance

  • Blick Cube at Openair Frauenfeld with table football, table tennis and Subsoccer available for everyone
  • Purpose-designed trick-shot competition with giveaways for accurate throws
  • Three full-length red-carpet mirrors with a glow-in-the-dark effect behind the ball-games area
  • More than 80 table-tennis balls and 48 bats in use; CAD, fit-out, lighting, branding and logistics by made

Festivalbesuchende spielen Tischfussball unter roten Blick-Sonnenschirmen, dahinter Ping-Pong-Tisch und Zelte im Abendlicht

Familiar and newer table games, a trick-shot competition and red-carpet mirror walls attracted visitors to the Blick Cube by day and evening at this year’s Openair Frauenfeld. Blick added variety to festival life with a freely accessible table-football, table-tennis and Subsoccer area that sparked excitement and interaction.
Visitors wanting to test their throwing skills could win giveaways in a competition designed specifically for the festival. Ball skills were what counted.

Video (Vimeo)

The real star of the Blick Cube was behind the ball-games area. Three mirrors met a need festival visitors had struggled to satisfy elsewhere on site: a full-length view of themselves. These glow-in-the-dark pieces, built by made, were popular with style-conscious, social-media-active visitors and brought a red-carpet atmosphere.

Roter Blick Cube mit Würfel auf dem Dach, drei Spiegel auf roten Teppichen, Liegestühle und Ping-Pong-Tisch auf der Wiese

Rotes Subsoccer-Tischfussballspiel mit Blick-Branding und Netz auf einer Palette vor dem Lieferwagen Roter Blick Cube mit Ping-Pong-Tisch, Wurfwand mit Loch und einem B aus Tischtennisbällen im Innern

Rote Platte mit dem Buchstaben B und einem Strich aus weissen Tischtennisbällen in der Werkstatt

Fun facts: more than 80 table-tennis balls and 48 bats were in use.

Delivery

  • Planning and CAD visualisation
  • Material selection
  • Prototype construction
  • Full interior fit-out
  • Lighting and technical-system planning and installation
  • Event lighting
  • Branding
  • Logistics, set-up and take-down
  • Organisation

Credits

Client
Ringier
Services
Sponsorship activations, Gamification, Experience containers
Location
Openair Frauenfeld
Year
2023

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Rachel Manetsch

Rachel Manetsch
Co-owner, innovation and concept development

+41 79 337 21 08
rachel@mademarketing.ch

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