BILANZ 2025

BILANZ at Finanz 2025

Clear lines and colours for BILANZ at the Finanz 2025 fair in Zürich.

Client: BILANZ
Year: 2025
Format: Trade-fair stand with gamification
Location: Halle 550, Zürich Oerlikon
Services: Gamification, Trade-fair appearances

At a glance

32 m² stand for BILANZ magazine at Finanz 2025 in Halle 550, Zürich Oerlikon
Clear design with large areas of brand colour, bar furniture and a red magazine shelf with an integrated LED strip
Claw-machine game and digital game as interactive elements, with prizes for visitors
Shelf designed in CAD and built in-house, with careful attention to shelf spacing

We delivered a fresh stand concept with an activation, bar furniture and a red shelving unit with an integrated LED strip to display magazines. The aim was to strengthen BILANZ’s presence as the main business-media brand.

Übersicht des BILANZ-Stands mit rotem Teppich, weissen Stehtischen, Bar, Greifarmautomat und Magazinregal in der Halle 550

The 32 m² stand in Halle 550 in Zürich Oerlikon combined clear design with a strong brand presence. Large areas of brand colour increased visibility and kept the appearance aligned with BILANZ. A claw-machine game and a digital game attracted visitors, provided entertainment and offered a chance to win prizes.

Stand von der Seite mit weisser Bar, Barhockern, Bildschirm mit Cash-Newsseite und rotem BILANZ-Regal an der Rückwand

Roter Magazinregal-Bereich des BILANZ-Stands mit Bildschirm, Stehtisch und Zeitschriften auf rotem Teppich

Visualisation and CAD design

CAD-Visualisierung des 8 x 4 Meter grossen Stands mit rotem Boden, Bar, Stehtischen, Greifarmautomat und Regal

The distinctive red BILANZ shelf was designed and planned in CAD at made Marketing, then built and assembled in our own workshop. We paid particular attention to shelf spacing to present the magazines clearly. The finished display gave each title room to stand out, almost like an exhibit in a museum.