Jägermeister
Jägermeister at Frauenfeld 2025
- Client
- Jägermeister
- Year
- 2025
- Format
- Festival sponsorship activation with an experience container
- Location
- Openair Frauenfeld
At a glance
- Used-look Jägermeister container at Openair Frauenfeld 2025, with the interior staged as a lift
- Six buttons each activate a music genre; the roller shutter then closes and the party begins
- Real lift door, roller shutter, insulation, button mechanism, audio and lighting controls, plus a hidden operator room
- Plug and play: position the container, connect the power and start the activation
For Jägermeister, we designed a container with an authentic used look and an entrance leading into a lift-style interior. Inside, visitors could choose from six buttons, each activating a different music genre. Once a button was pressed, the roller shutter lowered and the party began. The surprising, interactive activation entertained visitors on site and carried the brand message further through its shareable appearance.
Construction and technology
Our construction team inspected and extensively reworked the container. Bringing the lift idea to life required several practical and creative solutions. We fitted self-adhesive insulation to help maintain a comfortable interior and added a real lift door and roller shutter for an authentic appearance. The button mechanism, audio controls and lighting system required experimentation and precision. A separate operator room, accessible through a hidden door, supported operation.
Alongside the technical work, we independently developed and delivered the artistic interior design. The whole structure follows a plug-and-play approach: position the container, connect it to power and it is ready for the activation.
CAD design
- Concept development
- Project management and coordination
- Illustrations and visuals
- Construction
- Logistics
Credits
- Client
- Jägermeister
- Location
- Openair Frauenfeld
- Year
- 2025
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Rachel Manetsch
Co-owner, innovation and concept development
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